-- The 2025 Anhui Inbound Tourism Conference, hosted by the People's Government of Anhui Province and organized by the Publicity Department of the CPC Provincial Committee, Provincial Department of Culture and Tourism, Huangshan Municipal People's Government and Trip.com Group, concluded successfully in Huangshan on November 16. Under the theme of “Global Vision, Market-Driven, Technology-Enabled, Worldwide Promotion”, the conference brought together cultural and tourism representatives from over 50 countries and regions to discuss the development of inbound tourism.
Sun Yong, Vice Governor of People’s Government of Anhui Province, underscored in his speech that tourism serves as a bridge for people-to-people exchanges and mutual understanding among nations. He highlighted Anhui’s status as a major tourism province and a key international destination, extending a cordial invitation to all attendees to further explore the province’s offerings. He encouraged them to experience the unique allure of Huizhou culture and to discover avenues for mutually beneficial collaboration.
Sun Yong, Vice Governor of People’s Government of Anhui Province delivered a speech.
Zhu Shanzhong, UNWTO Ambassador, highlighted in his address that Anhui, with its unique natural landscapes and profound cultural heritage, has emerged as a crucial window showcasing Chinese civilization. He put forward five collaborative initiatives, including integrating Anhui into the global priority destination promotion program, advancing the “Huizhou Model” rural tourism, and establishing a facilitation mechanism for inbound tourism.
Trip.com Group Senior Vice President Tang Lan highlighted in his speech that the platform's data reveals a significant trend: from January to October 2025, inbound tourist spending in Anhui province nearly doubled compared to the same period in 2019. The Hong Kong, Macao, and Taiwan market accounted for over 30% of visitors, while the Southeast Asian market experienced explosive growth, with Thai tourists surging by more than 100%. Notably, over 55% of inbound tourists opted for high-star hotels, indicating a clear shift toward mid-to-high-end consumption. Behind these figures lies not just market recovery, but a cultural resonance and mutual engagement.
Tang Lan, Senior Vice President of Trip.com Group delivered a speech.
The conference centered on technology empowerment, demonstrating innovative applications of AI in enhancing inbound tourism services. iFLYTEK launched an AI translator to drive the international upgrade of cultural tourism services, while Ant Group introduced the “Travel Anhui” smart assistant and the Anhui section on Alipay International, enabling overseas visitors enjoy a seamless “one-device-travel-Anhui” experience.
The market data release was equally captivating. Kimi Liu, CEO of Tripadvisor China, unveiled the 2025 Anhui Inbound Tourism Data Report, revealing a significant upward trend in Anhui-related searches on Tripadvisor, indicating growing global interest and strong market recovery momentum. The concurrently released the Travelers' Best for China Inbound Tourism featured three Anhui itineraries among the top 10 vacation packages, with Huangshan ranking among the top 10 heritage cities, underscoring the global recognition of Anhui's rich cultural and tourism resources. Mason Tay, Growth Director of Tripadvisor, emphasized in his keynote that as a leading global travel platform, Tripadvisor connects a community of enthusiastic travelers. “For travelers in pursuit of breathtaking landscapes and authentic local cuisine, Anhui Province offers an unforgettable experience”, he noted.
Kimi Liu, CEO of Tripadvisor China released the 2025 Anhui Inbound Tourism Data Report
To bolster its global promotional efforts, Anhui Culture and Tourism Global Promotion Center (Hong Kong Station) was officially inaugurated. By capitalizing on Hong Kong’s status as an international tourism hub and collaborating with Hong Kong Wing On Travel (a subsidiary of Trip.com Group), it will serve as a gateway to the Southeast Asian and European markets. The conference also introduced 11 high-quality inbound tourism routes that seamlessly blend natural scenery with cultural immersion, while initiating the “Millions of International Tourists to Anhui” program to establish a full-fledged marketing and promotion system.
At the matchmaking session for inbound tourism partners held alongside the conference, travel agents from around 50 countries and regions had productive negotiations with cultural and tourism enterprises in Anhui, leading to multiple agreements on reciprocal tourist sourcing and product development.
The conference systematically outlined a high-quality development path for inbound tourism by integrating policy coordination, market expansion, and technological empowerment. Experts in attendance concurred that Anhui’s exploration of an international development model provides valuable insights for the transformation and upgrading of regional cultural and tourism industries.
As the outcomes of the conference are put into practice, Anhui will embrace the world with even greater openness, inviting more international visitors to embark on an excellent journey to experience “the picturesque Anhui” and the unique charm of Chinese civilization.
Contact Info:
Name: David
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Organization: Trip.com Group
Website: https://www.ctrip.com/
Release ID: 89176378
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