Portfolio set for strategic repositioning, including rebranding all properties to IHG Hotels & Resorts’ voco hotels

Aimbridge’s voco portfolio now includes 10 properties across North America and positions the company as the largest third-party operator of the premium brand

Aimbridge Hospitality, the world’s leading third-party hotel management company, today announced the addition of a six-property hotel collection strategically located in key markets throughout Mexico. The portfolio will be managed by Aimbridge LATAM, the company’s dedicated division serving Latin America, leveraging regional expertise to deliver operational excellence and brand repositioning.

Owned by Alliance Hotel Management, the properties are scheduled for strategic repositionings in 2026, which will involve rebranding them as voco hotels – IHG Hotels & Resorts’ premium lifestyle brand. This expansion brings Aimbridge’s voco hotel count to 10, solidifying its position as the largest third-party operator of the brand.

“The ownership group came to us because they know what it takes to succeed in Mexico's upscale market and knew our operational expertise would help them get the most from their repositioning strategy,” said Craig S. Smith, Chief Executive Officer at Aimbridge. “We will work alongside them through every phase of the repositioning – bringing these properties into IHG's reservation and loyalty network, fine-tuning operations to hit the right mark and making sure the guest experience reflects favorably on the voco brand.”

The rebranding process will include targeted capital improvements, operational enhancements and integration into IHG’s global distribution and loyalty ecosystem. Three of the properties – Real Inn Cancún (160 keys), Real Inn Guadalajara Expo (163 keys) and Real Inn Ciudad Juárez (150 keys) – are all currently undergoing renovations and will reopen under the voco flag in April 2026, while the remaining three – Real Inn San Luis Potosí (133 keys), Real Inn Nuevo Laredo (120 keys) and Real Inn Torreón (124 keys) – will close early next year and reopen under the new brand in October 2026.

Paul Adan, IHG Senior Vice President of Latin America & Caribbean, added: “We are delighted to continue expanding voco hotels in Mexico, one of our most strategic and dynamic markets in Latin America. The addition of these six hotels reinforces IHG’s long-term commitment to the country, and partnering with Aimbridge, a globally recognized leader in hotel management, gives us full confidence that these properties will elevate the guest experience and set new benchmarks of quality in their respective markets.”

Mexico represents a key market for Aimbridge's growth strategy, combining Latin America’s second-largest economy with consistently strong tourism trends. With over 45 million international visitors annually and ranking among the world's top 10 tourist destinations, Mexico offers the market depth and stability that supports Aimbridge's long-term portfolio development goals. The voco brand is known for combining the charm and unique character of individual hotels with the reliability and scale of a global brand. Drawing from the Latin word meaning “to invite” or “come together,” voco creates welcoming, laid-back, and thoughtfully designed experiences that reflect local flair while delivering consistent international standards.

“We're excited to take on the management of these properties and become active partners in communities with such strong travel histories,” said Leandro Castillo, President of Aimbridge LATAM. “Each property has real growth potential, and our platform is built to unlock it by maximizing revenue opportunities while delivering the guest experiences that drive long-term performance.”

About Aimbridge Hospitality

Aimbridge Hospitality is the world’s leading global hospitality management company. A trusted operator of over 80 globally recognized lodging brands and distinctive luxury and lifestyle assets, Aimbridge delivers compelling results for hotel owners by leveraging proprietary data and insights as an authority in key markets and destinations, while creating exceptional guest experiences. The Company continually strives to set the new standard in hospitality excellence, leading the industry into the future through a wealth of unmatched resources and best-in-class supplier agreements, while recruiting and developing top industry talent in all key verticals and geographies. To learn more, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.

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