Explore the emotional pulse of the digital workplace. From regional emoji trends to positivity spikes during the workweek, discover how digital tools, reactions, and expressive communication boost employee engagement, collaboration, and workplace culture across the globe.

NEW YORK CITY, NEW YORK / ACCESS Newswire / October 14, 2025 / Workplace communication has come a long way from formal emails and quick hallway chats. Today, the heartbeat of the modern office is found in digital platforms where employees share not just information, but also emotions - through emojis, reactions, and expressive interactions. Far from being trivial, these subtle cues are shaping workplace culture, influencing collaboration, and even driving productivity.

This isn't just a fleeting change; emoji trends are now a key topic in the ongoing conversation about professional behavior.

The long-standing debate over whether online etiquette and emojis belong in professional communication has gotten hotter than ever, especially as our work becomes more and more digital. While the line between casual and professional has blurred, the question remains: are emojis a valuable communication tool or a breach of workplace etiquette?

The latest Bitrix24 research dives deep into this hidden layer of digital communication to reveal how different regions engage emotionally, how moods shift across the workweek, and why emojis are becoming the new language of connection at work. The data tells a powerful story: digital workplaces are not only more efficient but also more human, vibrant, and emotionally expressive than ever before.

Where Business Chats Come Alive: Global Reactions by Region

According to Deloitte's 2024 Global Human Capital Trends report, 72% of employees feel more "seen" and "valued" in workplaces that normalize digital expression tools like emojis, GIFs, and reactions. Our analysis of chat reactions reveals a clear picture of which parts of the world are the most emotionally active in their digital workplaces.

Curious where business chats are most alive? By analyzing reactions (likes, smiles, kisses, and negative smileys), we pinpoint the regions with the most emotional activity:

• With an impressive 2,587,095 total reactions per month, Brazil tops the list.

• The USA, UK, and Canada follow with 1,784,382 reactions.

• Latin America shows strong engagement with 719,148 reactions.

Poland and Germany round out the top five, with 505,928 and 148,920 reactions, respectively.

Based on our data, a strong cultural component influences how emotions are expressed in professional communication. These findings align with broader research on high-context and low-context cultures, where communication in high-context regions (like Brazil and Latin America) often relies more on non-verbal cues and emotional expression. This contrasts with a more reserved communication style in cultures like Germany, which our data supports.

But how far has this shift in cultural expression gone? It's even changing the definition of what is considered professional.

Emojis and Professionalism: A New Communication Standard

The use of emojis in the workplace is shifting. Instead of being unprofessional, they're becoming a key tool for conveying tone and empathy in digital conversations.

A 2023 study by Hult International Business School found that while some older workers may see emojis as casual, younger employees find them essential for building rapport. The key is to use them thoughtfully. A simple emoji can soften a message and prevent misinterpretation, but using them excessively or in formal client communications can still be seen as inappropriate. This evolution shows a growing emphasis on authenticity and emotional intelligence, proving that emojis, when used well, can improve your professional image.

The Emotional Workweek: A Day-by-Day Breakdown of Workplace Moods

So if emojis are the new language of work, what story do they tell about our moods throughout the week?

The traditional dread of Monday is a myth: a 2023 Gallup survey found that 62% of employees globally report the highest levels of workplace stress on Tuesdays and Wednesdays,

What does the emotional workweek look like? The data tells a nuanced story:

• Reactions start strong on Monday (257,124), peak on Tuesday (288,396) and Wednesday (286,749), and then gently decline toward the weekend.

• The sharp drop-off on Saturday (59,353) and Sunday (18,678) clearly shows the importance of work-life balance for our users.

When we dive into the positivity level of these reactions, a clear and consistent trend emerges.

• Starting low on Tuesday, the positivity index for most regions rises steadily through the week, reaching its peak on Friday (10.7).

• The weekend positivity levels remain high, at 10.7 on Saturday and 10.8 on Sunday.

The trend of increasing positivity toward the end of the week is a powerful finding. It suggests that, for many, the anticipation of the weekend brings a more positive and expressive demeanor to their digital interactions.

But the day of the week isn't the only factor at play. The ability to express these emotions also comes down to individual traits. A study by the University of Texas found that employees with high emotional intelligence are more likely to express positive emotions at work, which in turn can fuel more positive team dynamics and ultimately drive productivity gains.

A New Perspective: Workplace Emoji Use by Account

While total reactions tell one story, looking at the average number of reactions per business account gives us a different view of emotional activity. This metric highlights which regions are the most emotionally expressive on an individual level.

Complete research results: https://www.bitrix24.com/resources/the-emoji-economy-a-bitrix24-study-on-how-emojis-shape-the-digital-workplace.php

About Bitrix24

Bitrix24 is a leading digital workplace platform used by over 15 million teams worldwide. It unites chat, video, tasks, CRM, and collaboration tools in one place, helping organizations work smarter, communicate better, and build more connected, engaged teams.

Contact Information:

Vlad Kovalskiy
US Marketing Manager
kovalskiy@bitrix24.com

SOURCE: Bitrix24