NASHVILLE, TN / ACCESS Newswire / July 28, 2026 / Manhead Merch is proud to announce its partnership with Rod Blackhurst's DOLLY.

Through the partnership, Manhead will lead the film's merchandise and licensing strategy, including ecommerce, retail distribution, consumer products licensing, live event merchandising, and fan-focused experiences.

Written and directed by Emmy and Critics Choice Award-nominated filmmaker Rod Blackhurst, DOLLY has established itself as a standout independent horror film since its release in September 2025. Manhead will develop the film's merchandise program, creating new opportunities for fans to engage with the property through premium products, retail collaborations, and live experiences.

"Great stories create lasting fan communities, and DOLLY is no exception," said Steve Mitzel, CEO of Manhead. "We're excited to build on that momentum with merchandise and experiences that fans can enjoy long after the credits roll."

"The global response to DOLLY has reminded us that horror fans don't just watch movies, they build communities around them. We're truly thrilled to partner with Manhead to create merchandise and experiences worthy of the audience that's embraced the film."

Manhead Merch is a global merchandise company specializing in artist merchandise, ecommerce, retail distribution, licensing, live event merchandising, and fan experiences. Manhead partners with artists, brands, entertainment properties, and cultural icons to create premium merchandise programs that deepen fan engagement and drive long-term brand growth.

The partnership marks the launch of a broader consumer products program for Rod Blackhurst's DOLLY, with additional licensing opportunities expected across multiple product categories.

For more information about Rod Blackhurst's DOLLY, visit https://www.witchcraftmotionpicturecompany.com/

Contact Information

Madelyn Bomar, Marketing Manager
pr@manheadmerch.com

SOURCE: Manhead Merch