Michael Griffin, CEO and Chairman of National Business Center, Inc., is sharing a clear, practical view of how the gaming industry is changing and what those shifts mean for everyday people.
Drawing from his experience leading Vegas-Style Skill Games and Blue Bull Gaming, Griffin outlined four major trends shaping the industry right now — and why individuals should pay attention.
Trend 1: Mobile Gaming Now Dominates the Industry
Mobile gaming is no longer a side category. It is the main driver.
Recent industry data shows that mobile gaming accounts for about 49% of total gaming revenue worldwide, generating tens of billions annually.
That means nearly half of all gaming activity now happens on phones.
Griffin says this shift changes how people interact with games.
“Access is no longer tied to a place,” he said. “People log in when they have time, not when a location is open.”
What this means for individuals: Gaming is now built around convenience. Players can engage more often, in shorter bursts. That makes it easier to participate — but also easier to lose track of time or habits.
Trend 2: More People Are Playing — Across All Ages
Gaming is not limited to younger audiences anymore.
Research shows that about 60% of U.S. adults play games weekly, and the average player is now in their mid-30s.
Globally, around 3 billion people are playing mobile games, representing a large portion of the population.
Griffin sees this shift firsthand.
“I’ve seen players at every stage of life,” he said. “It’s not one type of person anymore.”
What this means for individuals: Gaming is now part of everyday life for many people. It’s used for entertainment, stress relief, and social connection. That also means habits matter more, because participation is more frequent.
Trend 3: Engagement Is Increasing, Not Just Participation
It’s not just that more people are playing. They are spending more time engaged.
Some platforms now report billions of hours of monthly usage. In one case, users spent over 10 billion hours per month on a single platform.
Griffin says this reflects a deeper shift in behavior.
“It’s not about one long session anymore,” he said. “It’s about repeated engagement. People come back more often.”
What this means for individuals: Gaming is becoming a regular habit, not just an occasional activity. That makes awareness important. Frequency matters just as much as total time.
Trend 4: Spending Models Are Changing
The industry has shifted toward flexible spending.
Data shows that 66% of players engage in some form of in-game spending, often through small purchases over time.
These systems are designed to keep players engaged over longer periods.
Griffin has seen how this plays out.
“We’ve seen situations where people didn’t fully understand how a system worked,” he said. “Most of the time, it comes down to not reading the details.”
What this means for individuals: Spending is often built into the experience. Understanding how rewards, purchases, and limits work can prevent confusion later.
A Practical Interpretation for Everyday Players
Griffin’s message is not about avoiding gaming. It is about understanding it.
“This business changes fast,” he said. “If you don’t pay attention, you fall behind as a user, not just as a company.”
He emphasizes simple awareness.
“Track what you’re doing,” he said. “Don’t assume you know. Look at your actual habits.”
The changes in the industry are structural. Access is easier. Participation is broader. Engagement is deeper. Spending is more flexible.
For individuals, the response does not need to be complex.
“You can’t control how fast the industry moves,” Griffin said. “But you can control how you use it.”
Why This Matters Now
The gaming industry continues to grow, with global revenue approaching $200 billion annually.
At the same time, competition for attention is increasing across all forms of entertainment.
That combination creates both opportunity and pressure for users.
Griffin believes the key is staying steady.
“Clarity matters more than speed,” he said. “If you understand what you’re doing, you avoid most problems.”
About Michael Griffin
Michael Griffin is the CEO and Chairman of National Business Center, Inc., based in Knightdale, North Carolina. He leads Vegas-Style Skill Games and Blue Bull Gaming, focusing on operational systems, customer engagement, and long-term growth in the skill-based gaming industry. He began his career in customer service and entered the gaming industry from the ground up, shaping his approach to leadership and strategy.
Media Contact
Contact Person: Michael Griffin
Email: Send Email
City: Knightdale
State: North Carolina
Country: United States
Website: https://www.michaelanthonygriffin.com/
