Franchise Now features Kenny Larson & Josh Priniski sharing Slumberland's impact and innovation on Franchise Marketing Radio
-- Colorado Springs, CO —Franchise Now is proud to announce a special feature on Franchise Marketing Radio, spotlighting Kenny Larson, CEO of Slumberland, and Josh Priniski, VP of Franchise Development.
The full episode, along with exclusive insights, is now available at https://blog.franchisenow.ai/post/why-slumberlands-franchise-model-stands-out-in-a-value-driven-marketplace
This episode delivers an insightful exploration into how Slumberland has transformed from a single-location mattress retailer founded in 1967 into a values-driven, multi-state franchise with over 120 combined franchise and corporate locations. The discussion traces the brand’s strategic embrace of franchising in the 1970s—an era when the franchise model itself was still gaining traction—as a method for scaling its impact without compromising on its core values of honesty, integrity, excellence, and respect.
Kenny Larson shares the company’s founding story and how growing up in the business shaped his leadership philosophy. He details how his father, one of the brand's original founders, recognized the potential of franchising early on and strategically developed a model based not just on business opportunity, but on a desire to connect deeply with the communities Slumberland serves. That intention still fuels the company’s approach to franchising today.
Josh Priniski expands on the modern approach to franchisee development, emphasizing that Slumberland selects its franchise partners not only for their business aptitude but for their alignment with the company’s mission and culture. Rather than requiring deep industry expertise, the company focuses on values, leadership potential, and a strong desire to contribute locally. Slumberland offers franchisees extensive support—from location development and staffing to marketing and supply chain optimization—making it possible for first-time owners to thrive.
The episode also highlights Slumberland’s philanthropic efforts through the 40 Winks Foundation, a non-profit organization providing new mattresses to children in need. This program plays a vital role in the brand’s social impact and offers franchisees a tangible way to give back in their communities. With 100% of donations going directly toward mattresses and the Larson family covering administrative costs, it ensures complete transparency and maximum impact.
Slumberland sets itself apart by embedding philanthropy directly into its operational model. Each year, 10% of company profits are directed to community initiatives, reinforcing the brand’s long-standing commitment to social responsibility. Franchisees are not only encouraged but empowered to lead initiatives locally, helping build lasting goodwill and deeper community ties.
To learn more about Slumberland’s mission, values, and franchise opportunities, visit https://www.slumberland.com/.
Another major topic of discussion was Slumberland’s embrace of innovation. In response to the global supply chain disruptions triggered by the COVID-19 pandemic, the company initiated a comprehensive restructuring of its backend systems. This move was more than a fix—it was a leap forward that has positioned the brand to leverage AI and data automation effectively.
With clean, structured data now forming the foundation of Slumberland’s operations, the company is actively exploring artificial intelligence across several business areas. These include demand forecasting, inventory tracking, e-commerce integration, and franchisee training. Larson and Priniski explain how AI-powered tools could assist franchisees in onboarding, operational troubleshooting, and even customer service—enhancing efficiency without sacrificing the personalized touch that Slumberland is known for.
The company is also experimenting with intelligent assistants and chatbot interfaces capable of delivering real-time answers based on Slumberland’s vast library of training documentation and operational resources. These tools aim to minimize friction in the franchisee experience, allowing owners and team members to access key information on demand.
Midway through the episode, the conversation shifts to customer experience. Slumberland has earned a Net Promoter Score (NPS) exceeding 85, placing it among the top performers in retail. This success is attributed to well-trained sales teams, a highly efficient home delivery model, and a consistent commitment to putting customers first. Even with the rise of automation, the brand remains focused on maintaining the human connection that drives its success.
Leadership and vision remain central themes throughout the episode. Larson discusses the transition from second-generation leadership and how he’s maintained the brand’s culture while building a leadership team that shares his values. Priniski speaks to the collaborative approach taken with franchisees, describing how the company fosters two-way communication and shared decision-making across its growing network.
As the conversation closes, Larson and Priniski reaffirm that Slumberland is positioned not only for continued growth but also for meaningful impact in the communities it serves. With the right people, systems, and vision in place, the brand is well-equipped to scale in ways that preserve its heart and elevate its mission.
This spotlight on Franchise Marketing Radio offers a blueprint for sustainable, values-aligned growth in franchising—showing how legacy brands can remain relevant by investing in people, purpose, and innovation.
About Franchise Now
Franchise Now supports the franchise industry through expert-led AI education, automation services, and media platforms. FranchiseNow.ai provides solutions to help franchisors and franchisees implement AI-driven efficiencies across marketing, lead generation, and operations. FranchiseNow.media offers insights, case studies, and resources focused on innovation within franchising. Franchise Marketing Radio features interviews with industry leaders, highlighting advancements and trends shaping the future of franchising. Together, these platforms contribute to the adoption of responsible AI practices and the advancement of operational excellence across the franchise sector.
To explore more insights on AI integration, success stories and franchising innovation, visit https://franchisenow.media
Contact Info:
Name: Jennifer Branecky
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Organization: Franchise Now
Address: 860 Robbie View Suite 1031, Colorado Springs, CO 80920, United States
Website: https://Franchisenow.ai
Source: NewsNetwork
Release ID: 89158652
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