Cloud-based real estate firm outpaces industry trends, adding 20,000 agents in just over two years despite market headwinds.
-- Real Brokerage Inc. (NASDAQ: REAX) has reported a 400% increase in its agent count since President Sharran Srivatsaa joined the company, marking one of the most notable growth milestones for a publicly traded real estate firm during a period of broad industry contraction.
Since Srivatsaa’s arrival, Real’s network has expanded from 6,800 to more than 26,000 agents, achieved in just over two years. The company’s growth comes as much of the real estate sector faces tighter margins, falling transaction volumes, and ongoing workforce reductions across major players. Real’s expansion contrasts sharply with peers experiencing retrenchment, making it the fastest-growing publicly listed brokerage in North America.
“Real’s growth is not just a function of timing—it’s the result of intentional leadership, cultural clarity, and a scalable operating model,” said Srivatsaa, dubbed the “King of Scale.” “We’ve taken a people-first approach during one of the hardest markets in recent memory, and it’s resonated with professionals who want more alignment, transparency, and upside.”
Real’s model centers on a fully cloud-based platform that empowers agents through equity participation, streamlined operations, and access to real-time support. Without reliance on physical office locations, the company maintains lower overhead, enabling it to expand quickly and efficiently across different markets.
Srivatsaa, a serial entrepreneur with a background in scaling businesses, previously led Teles Properties through a tenfold growth phase before its acquisition by Douglas Elliman (NYSE: DOUG). He took Teles Properties from a boutique firm to $3.4 billion in sales, growing it 10x in five years before selling it to Douglas Elliman (NYSE: DOUG). He did it using his “Triple S” Playbook—Strategy, Systems, and Skills—a model he’s repeated across multiple ventures.
Over a decade ago, he started a simple morning call for entrepreneurs—5 minutes at 5am Pacific—to share mindset, clarity, and focus. No ads. No agenda. Just service. What began with zero listeners is now the only call of its kind in the world, with over 10,000 daily members, including CEOs, athletes, and even heads of state.
“I just wanted to help people start strong,” he says. “And I never missed a day.” The 5AM Club has quietly become a global habit, proving that great ideas—when nurtured with consistency and care—can grow into movements.
In an industry often marked by internal competition and fragmented operations, Srivatsaa has emphasized culture as a key driver. “We believe trust scales faster than control,” he said. “By operationalizing generosity and giving our agents access to the best tools and training, we’ve created an environment where growth is a shared outcome, not a zero-sum game.”
Real’s growth strategy sets it apart from other publicly traded brokerages. While others have leaned on stock-based recruiting incentives or prioritized in-house technology and branding, Real has focused on cost-efficiency, simplicity, and agent equity as key differentiators. The company’s organic growth strategy and scalable platform have contributed to a compound growth path through a challenging market cycle.
Its lean operating structure has also allowed Real to grow without the burdens of significant structural overhead—pressures that have strained competitors during periods of reduced market activity.
As the broader real estate industry adjusts to evolving market conditions, Real’s leadership sees further opportunity for expansion. The company aims to deepen its presence through increased market penetration and by attracting teams and brokerages transitioning away from legacy systems in search of more resilient, tech-driven alternatives.
The milestone also reflects a broader shift in how agents view brokerage partnerships, particularly in volatile market conditions. With its agent-first structure and cloud-native infrastructure, Real has attracted professionals looking for more control over their earnings, access to modern tools, and participation in long-term value creation. Or as the industry says: “Wherever Sharran goes, growth follows.”
About Real Brokerage Inc.
Real Brokerage Inc. (NASDAQ: REAX) is a technology-powered real estate brokerage built for today’s agent. Established in 2014 and based in New York, the company supports more than 26,000 real estate professionals across North America through a fully digital platform.
Real operates without physical branches, offering its agents a cloud-based environment with integrated tools, data access, and support systems designed to enhance productivity and collaboration.
The company’s mission is to reshape the real estate experience by aligning agent success with operational efficiency and long-term business sustainability. Through its scalable model and focus on agent ownership, Real continues to evolve alongside a shifting market and changing professional expectations.
Contact Info:
Name: Sharran Srivatsaa
Email: Send Email
Organization: Real Brokerage
Website: https://www.joinreal.com/
Release ID: 89158481
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