Bobo Digital unveils new Performance Max strategies to help businesses with data-led AI campaigns.

Adelaide, Australia--(Newsfile Corp. - December 12, 2025) - Bobo Digital, a leading Adelaide digital marketing agency, has launched a data-driven approach to search engine ads, helping businesses adapt to AI-powered advertising.

Bobo Digital logo

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The framework uses search engine campaign updates, including audience insights, retention goals, and real-time testing to optimize both customer acquisition and retention.

Combining first-party data with search engine AI, Bobo Digital ensures ads reach the right audiences, while IP exclusions and budget pacing insights protect ad spend.

"Through a combination of automation and strategic insights, we help businesses engage and retain customers," said Sarah Thompson, CEO of Bobo Digital. 

Enhancing Campaign Performance

Bobo Digital's approach enables real-time testing, with features like "Final URL" expansion providing clear insights to guide future campaigns. Meanwhile, granular audience demographics help tailor messaging by age and gender, uncovering new opportunities and boosting engagement.

Lastly, budget pacing insights give marketers visibility into spend and predicted conversions, allowing resources to be shifted to the most effective campaigns.

Together, these tools help clients while maintaining control over every aspect of their digital advertising strategy.

To learn more about Bobo Digital's AI-powered advertising solutions, visit https://bobodigital.com.au.

About Bobo Digital

At Bobo, we approach digital marketing not just as a business but as a personal mission to help each of our clients thrive in the digital world. With a team that combines expertise with genuine care, we dive deep into understanding your unique challenges and goals. We believe every client's story is different, and that's what excites us — crafting bespoke strategies that not only meet but exceed expectations. Bobo is more than just a digital marketing agency; we are your dedicated partner in navigating the digital landscape, ensuring that every campaign and strategy is as unique as your business.

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