Marketing Your Invention, Product, or Journey – Fourth Edition Launches as the Go-To Guide for Today’s Inventors and Entrepreneurs

Summit, New Jersey – In today’s dynamic business environment, knowing how to market your invention can be just as important as the invention itself. That’s why the newly released Fourth Edition of Marketing Your Invention, Product, or Journey by David Postolski, partner at the innovation-focused law firm Gearhart Law, is an indispensable resource for inventors, entrepreneurs, and creators alike.

This fully updated edition explores how to navigate the modern marketing landscape, covering everything from podcasting and social media to AI-driven tools. It offers legal and strategic guidance drawn from years of experience working with inventors and startups.

Gearhart Law is nationally recognized for its work with startups, inventors, and entrepreneurs, providing legal services that support innovation from concept to commercialization. Postolski draws from this background to deliver a marketing guide that goes beyond tactics, offering insights into aligning your promotional efforts with your intellectual property for maximum impact.

Key highlights of the Fourth Edition include:

• Using AI to sharpen your messaging and reach
• Leveraging podcasts, videos, and social media for brand growth
• Firsthand advice from industry experts across marketing, business, and law
• Strategies for integrating IP protection with your go-to-market plan
• Legal and ethical considerations in today’s digital-first marketing world

Additionally, the chapter on podcasting was written by Richard and Elizabeth Gearhart, of Gearhart Law and hosts of the popular podcast Passage to Profit, where they spotlight entrepreneurs and share marketing insights. Their contribution highlights how podcasting can serve as a powerful platform for visibility, credibility, and audience engagement. 

Whether you’re launching your first product or looking to scale your brand, Marketing Your Invention, Product, or Journey is the go-to guide for marketing success in the modern age. Check it out on the ABA website.