Estonian Accelerator Startup Wise Guys Announces First Startups

The new Estonian accelerator program Startup Wise Guys, backed by the Estonian government-owned Estonian Development Fund and some former engineers from Skype, has just announced the seven teams it will be working with. Two of them from Estonia and one from Croatia, Ukraine, Germany, The Netherlands and UK. The first members of the new Startup Wise Guys family are:
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The new Estonian accelerator program Startup Wise Guys, backed by the Estonian government-owned Estonian Development Fund and some former engineers from Skype, has just announced the seven teams it will be working with. Two of them from Estonia and one from Croatia, Ukraine, Germany, The Netherlands and UK.

The first members of the new Startup Wise Guys family are:

Monolith (Croatia)

This is a machine powered by our Reality Augmented Engine that turns regular commercials into movie-like experience for every passer-by. There are many possible use for Monolith, for example: in a clothing store you can try on a new collection in front of the Monolith, even without going to the fitting room; or, you could have a movie-like experience of your favorite story, movie or game just in front of the Monolith. Monolith is first fully integrated augmented reality advertising device combining unique hardware solution based on Kinect and our proprietary software platform for creating, distributing and measuring AR ads. Their first customers are local Croatian soft drink company and will work for Lenovo store in Zagreb.

Moojoo (Germany)

Mojoo let´s people discover, organize & share local happenings, based on their interests and curated by their friends and tastemakers. It is a social discovery site for local happenings and things to do, curated by your friends and people who share your interests and your personal lifestyle, by turning word-of-mouth conversations into the social web. Think of Pinterest meets Twitter for local lifestyle, creating exciting and memorable moments every day. This is a hit on a powerful formula: the hand-curated quality of a visual event & lifestyle magazine plus the speed of a blog plus the personal relevance of a social and local network. Thats moojoo! VP: Discover and share the excitement in the world around you and never get bored again. Get personalised acces to best places and hottest events, curated activities and exclusive deals. While people spent about 90 % of their time and money offline, the social and mobile market size is about to rise up to $30 Billion till 2015. There is a huge potential for the next stage of the web aiming to connect people online in order to organize their life offline. 75 % of people already use the internet to organize things offline. People have about 6 h daily leisure time in average, which we want to help them to fill best possible.

Like A Local Guide (Estonia)

Like A Local Guide is a travel site where reviews are written by locals and creating your personal city guide takes only one minute. It helps people to create high-quality personal city guides that compiles tips from locals into personalized travel guides that can be created in one minute. Instead of browsing through hundreds of listings they have to look through only those places which fit their interest and budget. Our goal is to create an active community of local editors all around the world and offer local activists and travel bloggers a new organized medium to share their favorite places in their hometown. The market is the whole independent travel sector, who travel longer and spend more money in destinations. We are offering businesses that have been selected by our editors an opportunity to highlight their listing with different features, like allowing direct booking of accommodation or tours, adding more photos, advertising their events (parties, live music, concerts etc), answering to customers more personally and letting people know about their specials (discounts, happy hours etc).

Wellbeing In the City (UK)

Wellbeing In the City is a social platform that offers simple & practical ways to achieve a balanced lifestyle through intimate communities & Wellbeing marketplace. Discuss, Connect & be Inspired!

Wellbeing In the City is a social platform that offers simple & practical ways to achieve a balanced lifestyle. People are not living balanced lifestyles – Lacking time, energy, confidence and freedom – Forced to choose between competing needs of work, family, friends & self – 80% of people feel stress at work, but can’t find help in learning how to manage – Need to be inspired and supported by people they can relate to Our solution: a social place that balances lifestyles – Inspiration from people you can personally connect with – Belief in the power of simple and satisfying positive choices – Support through diverse niche communities, focused on positive change – Action through tools and techniques provided by a global partner network The result: people become addicted to positive, engaging and healthy living Hundreds of partners creating and sharing conversational and inspiring content paired-up with high-value downloadable resources that make simple positive choices easy and practical.

Monday52 (Ukraine)

Monday52 helps people to have a better career by sharing their work experience and comparing it to others. Employees can rate their employers and get personalized job recommendations based on that. Monday52 wants to prove the idea on a few pilot markets before expanding further. These markets are tech companies in Estonia and Ukraine. Business model is not yet clear, two big ideas so far are HR analytics and lead gen for recruiters. Their direct competitor is Glassdoor.com in US. Monday52 thinks that their edge is that they think you can’t get trustworthy reviews and ratings with real people (e.g. anonymous) and that’s what we’re going to do. In terms of biz model, there are lots of “workplace rankings” from Hewitt to BBB and regional bodies. Unlike those folks, on Monday52 employees will get actual value out of participating in a survey. We’re willing experiment a lot in terms of biz model and how the solution should work, focus is to make somethign that can actually help people evaluate different job opportunities and have a meaningful career and happier life.

WappZapp (The Netherlands)

They bring your daily dose of video on the web. By turning your device in your social remote, you can zapp videos to any webTV.

Your personal TV portal. Flipboard meets spotify for video. With WappZapp you zapp your way through the best internet video, track your favorite shows and share cool stuff with friends! Best of all, you can turn your iPad or iPhone in to the remote to zapp any video to your internet TV!

WeatherMe (Estonia)

WeatherMe boosts farming production by combining farming science and weather data in a simple way.

Farmers today are not benefitting from farming science because it’s complicated. For example only 4% of farmers use some kind of an information system to determine what pesticide to use. They use guesstimates and research has shown that these decisions are not always optimal. The product: We will create field and crops management system that is simple to use because it has most of the data, like weather inside already. The farmers will have to input less data manually and therefore are more likely to start using an electronic system for field management. With that, farmers will get a greater yield from their fields because they actually use the farming methods modern science provides through the system.

Wise Guys received over 200 application, provide the shortlisted projects with extensive startup developing program. The projects will be supported by squad of remarkable international mentors listed here.

The program starts on April 23 and includes three steps: shaping (3 weeks), building (4 weeks) and selling (3 weeks), supported by Wise Guys mentors. There will be an Investor Day in Tallinn on June 30th, followed by one in London on July 6th.

Startup Wise Guys, that was launched few months ago, is a joint effort of players in Estonian startup ecosystem to bring international mentors to Estonia and attract talent accross Eastern Europe and CIS countries.



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