Ask the experts: What's better, being first to market or having the best marketing plan?

In the wake of all of the hype surrounding Apple Inc.'s launch of the new larger-screen iPhones — coming a couple of years after some of its smartphone competitors were first to market with those oversized screens — Austin Business Journal asked its resident panel of experts to weigh in on the following question: What's more important: Being the first to market with a new product or having a better marketing plan than the competition? Our Austin-area experts offered a wide range of advice to entrepreneurs wondering how to fine-tune their own marketing plans...