Under Armour: You Know You’re in Trouble When…

Under Armour's ( UAA ) guidance last month was so bad that the stock lost a quarter of its value in just one day . Some analysts have stuck with the company , but many more have downgraded it . But that's in the past. Now, Under Armour's products are hitting the shelves at Kohl's ( KSS ), and while some have worried that it will dilute Under Armour's brand, Baird's Jonathan Komp and Benjamin Bray see an opportunity. They explain why: