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Deckers, La-Z-Boy, Norwegian Cruise Line, Hilton Grand Vacations, and 1-800-FLOWERS Stocks Trade Up, What You Need To Know

By: StockStory
August 12, 2025 at 14:11 PM EDT

DECK Cover Image

What Happened?

A number of stocks jumped in the afternoon session after the latest Consumer Price Index (CPI) report showed inflation holding steady, bolstering investor optimism for a potential interest rate cut by the Federal Reserve. The data, which revealed that inflation remained at 2.7% for the year ending in July, was seen as a positive sign by investors. This stability increases the likelihood that the Federal Reserve might lower interest rates at its upcoming September meeting. Lower interest rates can stimulate the economy by making borrowing cheaper for both consumers and businesses, which often translates into higher consumer spending. This is particularly beneficial for the Consumer Discretionary sector, which includes companies selling non-essential goods and services like apparel, travel, and electronics.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

  • Footwear company Deckers (NYSE: DECK) jumped 3%. Is now the time to buy Deckers? Access our full analysis report here, it’s free.
  • Home Furnishings company La-Z-Boy (NYSE: LZB) jumped 3.1%. Is now the time to buy La-Z-Boy? Access our full analysis report here, it’s free.
  • Travel and Vacation Providers company Norwegian Cruise Line (NYSE: NCLH) jumped 3%. Is now the time to buy Norwegian Cruise Line? Access our full analysis report here, it’s free.
  • Travel and Vacation Providers company Hilton Grand Vacations (NYSE: HGV) jumped 3.1%. Is now the time to buy Hilton Grand Vacations? Access our full analysis report here, it’s free.
  • Specialized Consumer Services company 1-800-FLOWERS (NASDAQ: FLWS) jumped 3.1%. Is now the time to buy 1-800-FLOWERS? Access our full analysis report here, it’s free.

Zooming In On Hilton Grand Vacations (HGV)

Hilton Grand Vacations’s shares are quite volatile and have had 15 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 20 days ago when the stock gained 4.4% on the news that a new trade agreement between the United States and Japan spurred a broad market rally. The positive sentiment swept across markets after it was announced the U.S. and Japan had reached a new trade deal. The agreement included a 15% tariff on Japanese goods imported into the U.S. and a commitment from Japan to invest $550 billion in the U.S. and open its markets to American cars and agricultural products. This development boosted investor confidence and contributed to a widespread rally, lifting stocks across many sectors. The Dow Jones Industrial Average and the S&P 500 both posted gains, creating a favorable environment that likely benefited individual stocks.

Hilton Grand Vacations is up 17.4% since the beginning of the year, but at $45.04 per share, it is still trading 12.9% below its 52-week high of $51.72 from July 2025. Investors who bought $1,000 worth of Hilton Grand Vacations’s shares 5 years ago would now be looking at an investment worth $2,004.

Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we’ve identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link.

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