This Week's ETF Launches: PowerShares Plays the Allocation Game

As many of the bread-n-butter and broad indexes have already been covered by exchange-traded fund (ETF) sponsors, smart beta has now taken the spotlight regarding new product launches. However, building a proper smart-beta portfolio remains elusive. This week, a new series of launches hope to help make it easier for investors to do just that. On the flipside, investors are getting a big dose of the Gospel, as faith is squarely in the crosshairs for issuers.