ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Amazon has 10,000 employees dedicated to Alexa — here are some of the areas they're working on (AMZN)

  • Amazon's VP of Alexa, Steve Rabuchin, has confirmed that yes, there really are 10,000 Amazon employees working on Alexa and Echo
  • Those employees are focused on everything from machine learning to making Alexa more knowledgeable. 
  • There's a whole group of employees working on giving Alexa a personality, too. 

Back in November, Amazon's head of devices, Dave Limp, said that 10,000 of Amazon's employees work on the company's Alexa smart assistant and the Echo products it lives in.

Wait, 10,000?!

Yes — according to Steve Rabuchin, Amazon's VP of Alexa, there really are that many employees devoted to Alexa, and we now have a better idea of what they're actually working on.  

"That is an accurate number," Rabuchin told Business Insider at the Consumer Electronics Show in Las Vegas earlier this month. "We're so bullish on voice as the future. It’s just so early for voice, and Alexa is great, but there’s so much more that we want her to be able to do in terms of being more interactive, more conversational, and just getting better and better and better."

Amazon now has more than 600,000 employees worldwide, but 10,000 is a not-insignificant percentage. While Rabuchin didn't break down exactly how many employees are working on what, he did provide insight into some of the areas Amazon is focused on when it comes to Alexa. 

Read more: Amazon has finally revealed how many Alexa devices have been sold

Unsurprisingly, a portion of the team is focused on the technical aspects of Alexa. Rabuchin said that there's a team focused solely on machine learning, annotating data to make the statistical models better. This helps Alexa improve over time. 

There's also a team focused on the question-and-answer function of Alexa. 

"We have a team that’s just feeding the knowledge base all the time for question and answer, and continuing to just increase what we call the knowledge graph. That’s a lot of people doing that," he said. "We want to be able to answer any question that gets asked of Alexa, and we've made a lot of improvements there. There are just thousands of people making her smarter every day."

Beyond the technical aspects of Alexa, however, there's an entire team devoted to Alexa's personality. This division falls under the supervision of Toni Reid, Amazon's VP of Alexa experience. 

"I think from the beginning, we had a vision for how useful we wanted Alexa to be and someone who you felt was a bit of a companion, who you could speak naturally to," Rabuchin said. "The team has just always worked to make Alexa a more valued companion and service in your life. There’s a team that just works on how Alexa behaves, how her personality is formed, and what her preferences are when she gets asked a question." 

Despite competition from Google Assistant, as well as other smart assistants like Apple's Siri and Samsung's Bixby, Alexa shows no sign of slowing down: Rabuchin said Amazon has seen "more than a doubling" of customers that now own more than one Alexa device. And earlier this month, Limp revealed to The Verge that more than 100 million devices with Alexa built into them have been sold so far, the first time Amazon has said exactly how many Alexa devices have been sold.

NOW WATCH: The safest way to walk on ice is to impersonate a penguin — here's why

See Also:

SEE ALSO: The best wearable we saw at CES 2019

Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.