The Public Relations Society of America-New York Chapter (PRSA-NY) is proud to announce the nominees for the 2019 Big Apple Awards, a prestigious annual awards program honoring outstanding public relations campaigns and projects developed or implemented in and around New York City.
More than 140 entries were evaluated by teams comprised of senior-level communications practitioners representing a broad range of disciplines and expertise. The 50+ judges reviewed and scored the entries using an online portal and then met in person for roundtable deliberations to ultimately determine the winners.
Category winners are eligible to be named overall winners for the “Best Use of Research,” “Best Business/ Campaign Outcomes” and “Best of the Best” awards.
Being a nominee means that a campaign or spotlight entry is in consideration for a Big Apple Award or an Honorable Mention. The nominees encompass entries from 47 unique agencies and in-house communications teams. The category winners and honorable mention recipients will remain strictly confidential until announcements are made during the PRSA-NY’s 2019 Awards Gala on Monday evening, June 24th at the Mandarin Oriental, New York.
The celebratory evening will include a networking cocktail hour, dinner, and presentation ceremony. Throughout the evening, the John W. Hill Award for outstanding lifetime achievements in public relations, the Makovsky Excellence in Mentoring Award, the President’s Award for ethical conduct and outstanding service, the 15 Under 35 Awards, and the new Leadership in Diversity Award will also be awarded. Nominations for these awards are now open.
The 2019 Big Apple Awards nominees include: |
360PR+ for Harpoon Brewery |
| Harpoon Dunkin’ Coffee Porter Launch |
360PR+ for Pete and Gerry's Organic Eggs |
| Pete and Gerry’s Organic Eggs and 360PR+ Unscramble the Truth About Eggs: #EggsAreHealthy |
360PR+ for Maxi-Cosi |
| The Maxi-Cosi Magellan Launch: The Great Backseat Adventure |
360PR+ for Walkers Shortbread U.S. |
| Walkers Shortbread Engages Sophisticated Boomers and Whets Their Appetite for E-Commerce on Facebook |
360PR+ for Wellness Natural Pet Food |
| Wellness Natural Pet Food Take Your Dog to Work Day Takeover |
Affect for Dodge Data and Analytics |
| Dodge Data & Analytics Dominates as the Voice of Construction Industry Intelligence |
Berk Communications for The Ainsworth |
| 24K Magic with The Ainsworth |
Berk Communications for Los Angeles Tourism & Convention Board |
| Los Angeles Tourism goes 5-0 with Lance Bass and the Super Sports Equinox |
Biosector 2, a Syneos Health company for Novartis Oncology |
| Rallying the Public to #KissThis4MBC |
Brandpie for Mitsubishi Tanabe Pharma America |
| In pursuit of the impossible |
Butler Associates for Davidoff Hutcher & Citron LLP |
| Establishing the Davidoff Hutcher & Citron Brand |
Butler Associates for Patriot Bank, N.A. |
| Improving Financial Literacy for a More Secure Future |
Butler Associates for Barasch McGarry |
| Sounding the Alarm on Male Breast Cancer in the 9/11 Community |
Carmichael Lynch Relate for Helzberg Diamonds |
| Helzberg Diamonds Breaks the Rules of Engagement |
Carmichael Lynch Relate for Schwan's Company |
| Red Baron Solves Summer Mealtime Chaos |
Carmichael Lynch Relate for Arla Foods |
| Taste is Blind: How Arla Got Consumers to Care About an Upstart Cream Cheese |
Clarity for Entrupy |
| Clarity Takes Entrupy from Unknown to Global Gold Standard |
Clarity for HYPERVSN |
| Driving Global Awareness for HYPERVSN's Innovative Holographic Technology |
Crenshaw Communications for F-Secure |
| F-Secure’s “Ghost In The Locks” |
Crenshaw Communications for Greenhouse Software |
| Greenhouse Software "Making Diversity Work" |
d expósito & Partners for AARP |
| Disrupting Racial And Ethnic Disparities: Solutions for New Yorkers Age 50-Plus |
d expósito & Partners for AARP |
| Cincuentañeros Movement |
D S SIMON MEDIA for InfantSEE, a program from Optometry Cares – The AOA Foundation |
| DOES YOUR INFANT’S VISION MAKE THE GRADE? |
Diffusion PR for Burrow |
| Burrow: from early D2C startup to experiential store |
Diffusion PR for Canary |
| Celebrating the First Week of Motherhood: Canary’s Mother’s Day Campaign |
Diffusion PR for Electron Wheel |
| Electron Wheel Rides to CES with the Google Assistant to launch the Gen 2 Wheel |
Diffusion PR for Ghostery |
| Elevating the Ghostery brand at the forefront of consumer privacy |
Edelman for Dove Men+Care |
| Dove Men+Care Champions Paternity Leave for All Dads This Father's Day |
Edelman for Prudential Financial |
| Strengthening Prudential's Reputation Amongst Washington Influencers |
EvolveMKD for Merz North America |
| XEOMIN x Christie Brinkley |
EvolveMKD, Tailfin Marketing, and XD Agency for HydraFacial |
| HydraFacial World Tour |
Feintuch Communications for ZeeVee, Inc. |
| Using PR to Establish Marketplace Leadership and Boost Sales |
FINN Partners for Pernod Ricard / Lillet |
| LILLET SUMMER STYLE SERIES |
FleishmanHillard for United Nations Women's HeForShe Movement |
| More Powerful Together |
GCI Health for Abbott |
| Making a Big Impact On the World’s Smallest People |
GCI Health for Merck Animal Health |
| Pet Parent Influencer Campaign on Dog Flu |
GCI Health for Bristol-Myers Squibb and Pfizer Alliance |
| Tune in to Afib |
GCI Health for Seattle Genetics |
| What the HL? |
GCI Health (GCIH), Superunion (WPP) for Pfizer |
| Pfizer 2017 Annual Review: The Power of Science |
Golin for RITAS (formerly Lime-A-Rita) |
| #RitaSays |
Golin for JetBlue |
| JetBlue Puts “Good” On the Map with Check In For Good Campaign |
Golin for Lipton |
| Lipton Owns the Summer Road Trip |
Harman Industries for JBL |
| JBL #Requestmas |
Harman Industries for JBL |
| JBL Fest 2018 |
Health Unlimited for Gilead Sciences |
| My HealthysexualStory: Breaking down barriers in HIV vulnerable communities |
Hotwire for Chatmeter |
| Chatmeter - Local Reputation Reaches National Heights with PR |
Hunter for Beautyrest |
| Beautyrest Presents: Max Richter's SLEEP |
Hunter for Cacique |
| Cacique Presents What's Next in Mexican Cuisine |
Impact PR & Communications for No Alternative |
| Hollywood Film Makes Big in New York's Westchester County |
IW Group for Warner Bros. Pictures |
| Crazy Rich Asians - Asian American Marketing |
IW Group for McDonald's |
| McDonald's Rise N' Rave |
IW Group for McDonald's |
| McDonald's x Anna Sui |
IW Group for Brown-Forman - Jack Daniel's |
| Jack Daniel's Country Cocktails "Flavors of Pride" |
IW Group for South China Morning Post |
| SCMP - ABACUS & INKSTONE US Launch |
IW Group for South China Morning Post |
| SCMP - ABACUS & INKSTONE US Launch - Digital Campaign |
JConnelly for Damon Runyon Cancer Research Foundation |
| Damon Runyon Cancer Research Foundation: Breaking Out of the Non-Profit Mold |
Ketchum for 3M |
| 3M Champions Science |
Ketchum for Mastercard |
| Mastercard Brings Start Something Priceless to Life Leading in to the 60th GRAMMY Awards® in NYC |
Ketchum for Mastercard |
| Small Biz, Big Dreams: The Grow Your Biz Contest |
Ketchum for Michelin North America |
| Teens Prove Their #StreetTread |
Ketchum for Discover Puerto Rico |
| #CoverTheProgress |
Kite Hill PR for Communications Week |
| Kite Hill PR - Communications Week |
KP Public Affairs for Quest Diagnostics |
| Bringing Awareness to Drug Use in the Workforce Through National and Industry-Specific Quest Diagnostics Drug Testing Index™ Reports |
M Booth for Johnson & Johnson |
| Johnson & Johnson's #makeHIVhistory Campaign |
M Booth for The Macallan |
| The Macallan Distillery Experience |
M Booth and Marcel Sydney for Tinder |
| #RepresentLove |
Marina Maher Communications for Galderma |
| Galderma and Marina Maher Communications Inspire Thousands of Women to Face Their Hands & Ask for Restylane Lyft for Hands |
Marina Maher Communications / MMK+ for Pantene |
| Pantene Transforms every #BadHairDay into a #GreatHairDay with 14 Day Challenge |
MetLife |
| MetLife - Annual Enrollment 2018 - Meaningful Conversations |
Padilla for D.O. Ribera del Duero and D.O. Rueda |
| Creating a Taste for Spanish Wines: 2018 Ribera & Rueda Roadshow |
Padilla for Consorzio del Prosciutto di Parma |
| Teaching Chefs to Go Whole Hog for Prosciutto di Parma |
Peppercomm for Alliance for Lifetime Income |
| Changing the Perception of Guaranteed Lifetime Income – Not Your Grandfather’s Annuity |
Prudential Financial |
| Newark on the Rise: Changing the Narrative of One of America’s Most Underestimated Cities |
RF|Binder for McGraw-Hill Education |
| Continuing a Brand Transformation During an Executive Transition |
RF|Binder for Tupperware Brands |
| Cultivating Confidence in a 70-Year-Old Brand |
Ruder Finn for Janssen Pharmaceutical Companies of Johnson & Johnson |
| Champions of Science: The Art of Ending Stigma |
Ruder Finn for AstraZeneca |
| Using Alexa to Excite, Inspire and Educate Employees |
Sharp Communications for Prudential |
| Launching ‘The State of US’ with the Prudential Financial Wellness CensusTM |
Stanton for Gersh Academy |
| Autism Day at Six Flags Great Adventure: Gersh Academy with Stanton |
Syneos for Quest Diagnostics |
| Quest Diagnostics Health Trends™ Lyme Disease Report: More Cases in More Places |
The Decker/Royal Agency for Contiki |
| #VOTEWITHNOREGRETS: Social Travel Company Contiki Launches Campaign Urging 18-35 Year Olds to Vote |
The TASC Group for Female Investors Led by Maria Contreras-Sweet |
| The Women-Led Bid for The Weinstein Company: Powerful Businesswomen Attempt to Buy and Run Hollywood's First Female-Led Movie Studio |
Turner |
| Turner - We Make Fans |
Weill Cornell Medicine |
| Elevating a Diversity & Inclusion Platform with an Integrated Communications & Marketing Approach |
Weill Cornell Medicine |
| Steve’s Story: An Interventional Approach to Pancreatic Cancer |
Xavier High School |
| Xavier High School's 2017-18 Annual Report |
Y&R PR for iFLY Luggage |
| iFLY Redefines Luggage for Smart Millennial Travelers |
Zeno Group for Bernzomatic |
| Bernzomatic Emergency Preparedness |
Zeno Group for Hershey |
| Reese's Candy Converter |
“We are honored to recognize the outstanding work that communications practitioners have conducted in our market over the past year,” said Leslie Gottlieb, PRSA-NY President. “As one of the largest national Chapters of PRSA, the pre-eminent professional association, we thank all the agencies, companies, and nonprofit organizations that entered. The Big Apple Awards Gala honors the most creative, innovative, and exciting work in our profession.”
Additional event details, including early bird pricing and group discounts for tickets, sponsorship opportunities, and nomination forms for the individual awards are available online at www.prsany.org.
About the Big Apple Awards
PRSA-NY established the Big Apple Awards in 1988 to celebrate excellence in public relations. Widely regarded as one of the industry’s most prestigious accolades, the Big Apple Awards honor innovative and strategic PR campaigns and projects.
About PRSA-NY
The Public Relations Society of America, New York City chapter is the industry go-to for knowledge and networking for communications professionals in the New York metro area. Established in 1947, PRSA-NY is one of the founding chapters of the Public Relations Society of America, the world’s largest professional organization for public relations practitioners and the third largest PRSA local chapter in the U.S. It serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area. For more information, please visit our website and follow us on Facebook, Twitter and LinkedIn.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190419005143/en/
Contacts:
VP of Marketing, PRSA-NY
asg@agencyclear.com
or +1 646 385 0189
