ETFOptimize | High-performance ETF-based Investment Strategies

Quantitative strategies, Wall Street-caliber research, and insightful market analysis since 1998.


ETFOptimize | HOME
Close Window

Ovative Group on the Creation of Enterprise Marketing Return

Digital Media and Measurement Firm Introduces New Measure of Marketing Success

MINNEAPOLIS - May 17, 2019 - (Newswire.com)

Ovative Group, a fast-growing digital media and measurement firm, announces the creation of Enterprise Marketing Return (EMR), a new metric and mindset committed to transforming the measure of marketing success. EMR as a metric incorporates e-commerce revenue, store revenue, future customer value, incrementality and product margin. Beyond the calculation, EMR is a new way of thinking that unifies marketing efforts and builds a common goal for every part of an organization to work toward.

“Metrics like Return on Ad Spend and last-click attribution only tell one piece of the story,” said CEO Dale Nitschke. “We are challenging brands to look beyond those metrics to understand and maximize the return of their marketing investments -- and supporting them on that journey.”

Ovative Group is partnering with marketing leaders at world-class brands such as Barneys New York, General Mills, Duluth Trading Company, Calvin Klein, Funko, Michigan Lottery, Sleep Number and more to leverage EMR to make the most of their marketing investments. Together, this group is challenging traditional marketing metrics in the spirit of transforming the industry.

“We’re bringing together changemakers to challenge the status quo on the outdated way the marketing industry thinks about measurement. That means thinking beyond technology and pushing forward with a new mindset that will transform the measure of marketing success. We’re incredibly passionate about this endeavor and we ask that you join us,” said CEO Dale Nitschke.

At Ovative Group, we bring strategy, measurement, and media together under one roof to enable an enterprise approach to marketing that increases our clients’ profitable revenue, strengthens their customer base and creates a competitive advantage. We are headquartered in the North Loop of Minneapolis in a brand-new office we’re proud to call home in The Nordic building. To learn even more about us, please visit ovative.com

###
Craig Pladson
Ovative Group
612.245.6750
craig.pladson@ovative.com




Related Links
What is Enterprise Marketing Return?
Getting Your Organization Ready for Enterprise Marketing Return



Press Release Service by Newswire.com

Original Source: Ovative Group on the Creation of Enterprise Marketing Return
Data & News supplied by www.cloudquote.io
Stock quotes supplied by Barchart
Quotes delayed at least 20 minutes.
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.


 

IntelligentValue Home
Close Window

DISCLAIMER

All content herein is issued solely for informational purposes and is not to be construed as an offer to sell or the solicitation of an offer to buy, nor should it be interpreted as a recommendation to buy, hold or sell (short or otherwise) any security.  All opinions, analyses, and information included herein are based on sources believed to be reliable, but no representation or warranty of any kind, expressed or implied, is made including but not limited to any representation or warranty concerning accuracy, completeness, correctness, timeliness or appropriateness. We undertake no obligation to update such opinions, analysis or information. You should independently verify all information contained on this website. Some information is based on analysis of past performance or hypothetical performance results, which have inherent limitations. We make no representation that any particular equity or strategy will or is likely to achieve profits or losses similar to those shown. Shareholders, employees, writers, contractors, and affiliates associated with ETFOptimize.com may have ownership positions in the securities that are mentioned. If you are not sure if ETFs, algorithmic investing, or a particular investment is right for you, you are urged to consult with a Registered Investment Advisor (RIA). Neither this website nor anyone associated with producing its content are Registered Investment Advisors, and no attempt is made herein to substitute for personalized, professional investment advice. Neither ETFOptimize.com, Global Alpha Investments, Inc., nor its employees, service providers, associates, or affiliates are responsible for any investment losses you may incur as a result of using the information provided herein. Remember that past investment returns may not be indicative of future returns.

Copyright © 1998-2017 ETFOptimize.com, a publication of Optimized Investments, Inc. All rights reserved.