Brands that make consumers emotional outperform the S&P 500 over time By: MarketWatch October 06, 2015 at 17:00 PM EDT A new study finds that brands that elicit an emotional response from their customer also make more money. Read More >> Related Stocks: Apple Citigroup General Motors Harley-Davidson JPMorgan Chase & Co Standard & Poors 500 Target Corp Tesla, Inc. Unilever Plc ADR Volkswagen A G ADR Wal-Mart Stores, Inc.