Cramer on Apple: 'The ultimate consumer products company' should have a multiple to match By: CNBC.com News August 01, 2018 at 11:42 AM EDT CNBC's Jim Cramer thinks Apple should have a multiple in the mid 20s, like other major consumer goods companies. Read More >> Related Stocks: Alphabet-A Amazon.com Apple Clorox Co Colgate-Palmolive Facebook Netflix Procter & Gamble