Firms are taking more marketing functions in-house. Here's why
March 04, 2019 at 06:51 AM EST
The Association of National Advertisers in the U.S. found that 78 percent of its members had some kind of in-house agency in 2018, versus 58 percent in 2013. Some brands are looking to in-source different elements of their marketing, including digital advertising, creative or design and media buying.