Watch Jeff Goldblum’s GE Link Spot, The Smartest Smart Home Ad Ever
September 30, 2014 at 15:08 PM EDT
Hey, who here gets excited about smart lightbulbs? Probably four of you raised your hands, and two of them were me. GE has taken a different approach to selling its new Link connected bulbs, eschewing sales pitches of convenience and connectivity in favor of trotting out a shirtless (and well-preserved) Jeff Goldblum. The celebrated chaos theoretician is doing what’s known as… Read More