Gap, Abercrombie need a pricing strategy shift By: MarketWatch February 13, 2015 at 16:34 PM EST As fast-fashion retailers from Forever 21 to H&M pitch everyday low prices, the strategy of Gap and Abercrombie is losing out. Read More >> Related Stocks: Abercrombie & Fitch Company Gap J C Penney Company Inc Kohl's Corp Wal-Mart Stores, Inc.