Better Than Guns: Oklahoma Dealer Gives Away Tornado Shelters With New Cars In May

Given America's booming auto market, you might think that dealers are having an easy time of it these days. All they need to do is open the doors and wait for sales to come rolling in, right? Wrong. Between dissipating brand loyalty, new packages and add-ons for shoppers, and the occasional start-up elbowing its way into the industry, selling cars...
Category F5 tornado in Manitoba, Canada, 2007 (photo byJustin Hobson)Given America's booming auto market, you might think that dealers are having an easy time of it these days. All they need to do is open the doors and wait for sales to come rolling in, right? Wrong. Between dissipating brand loyalty, new packages and add-ons for shoppers, and the occasional start-up elbowing its way into the industry, selling cars...
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