Today, Toyota announced plans to shutter its youth-oriented Scion brand. But why? That depends on whom you ask. TOYOTA'S VERSION In the video above, Toyota Motor North America's CEO Jim Lentz explains that Scion isn't really going away. Beginning in the 2017 model year, most remaining Scion models will be rebadged and sold as Toyotas. The... Toyota Pulls The Plug On Scion, But Why?
February 03, 2016 at 15:28 PM EST
Today, Toyota announced plans to shutter its youth-oriented Scion brand. But why? That depends on whom you ask. TOYOTA'S VERSION In the video above, Toyota Motor North America's CEO Jim Lentz explains that Scion isn't really going away. Beginning in the 2017 model year, most remaining Scion models will be rebadged and sold as Toyotas. The...
Today, Toyota announced plans to shutter its youth-oriented Scion brand. But why? That depends on whom you ask. TOYOTA'S VERSION In the video above, Toyota Motor North America's CEO Jim Lentz explains that Scion isn't really going away. Beginning in the 2017 model year, most remaining Scion models will be rebadged and sold as Toyotas. The... 