Noteworthy Friday Option Activity: PCLN, AMZN, GOOG

Looking at options trading activity among components of the S&P 500 index, there is noteworthy activity today in Priceline Group Inc (PCLN), where a total volume of 15,387 contracts has been traded thus far today, a contract volume which is representative of approximately 1.5 million underlying shares (given that every 1 contract represents 100 underlying shares). That number works out to 457.3% of PCLN's average daily trading volume over the past month, of 336,480 shares..