Mike Marko, founder and owner of Cincinnati, Ohio-based IM Consultant Services announced that he has recently published a blog post titled “5 YouTube Marketing Tips for Better Marketing Results”. He says that this blog post will help entrepreneurs and business owners get all they can from this social media platform.
YouTube is a platform for video sharing and viewing online. While there are several other platforms for this on the Web, YouTube is indisputably the most popular of them right now. In fact, it’s the second largest search engine next to Google.
Marko says that’s the reason YouTube has the attention of many online marketers like him. According to Marko, YouTube can help entrepreneurs and business owners promote their products or services.
However, he says that many people also fail in their efforts to promote their businesses on this platform. Marko claims that it’s due to them being ignorant of basic marketing techniques. Marko believes these techniques can be learned by nearly anyone. That’s why he made his latest blog post about YouTube video marketing.
In his new blog post, Mike Marko tells readers that marketing a business on YouTube is more than just posting a video. YouTube business users also need to optimize their YouTube channel to achieve the best results possible.
Marko states that business owners and entrepreneurs should start optimizing their YouTube channel by using the right titles for their videos.
“Using the right titles for videos is one of the most important things you can do on YouTube,” Marko asserts. “People will be more interested in clicking a video with a properly constructed title. If your title doesn’t even describe what they’ll see in it, how can you expect your target audience to watch your video.”
There are different ways to make the best title for a video, according to Marko. Business owners and entrepreneurs can either copy the strategy of popular brands or influencers in their niche or come up with their own.
Marko also states that the best title for a YouTube video should contain the keyword for the content and it should be short enough to be displayed completely in YouTube’s search results. However, Marko also insists that it should still describe the content clearly. Marko also adds in his blog post that the length of the video’s title shouldn’t go over 70 characters.
Along with the title, business owners and entrepreneurs should use interesting graphics on their content, says Marko. The reason for that is that people in general like to click on videos that are of good quality.
He states that people will click on a video if it has a good or interesting thumbnail. Having said that, Marko advises his readers to invest in graphics editing tools because they can help a lot in marketing a business on YouTube. Marko says that tools like Photoshop can help in creating thumbnails and YouTube banners, for example. These are important marketing materials because high-quality graphics can make a YouTube channel more attractive and interesting.
The new blog post by Marko does more than give tips for optimizing a YouTube channel. It also gives some tips on making good content and intro videos.
The intro video plays every time someone visits a YouTube channel. Marko notes that the intro video can attract subscribers too. Business owners and entrepreneurs should give attention to this as well.
Since the intro video will play every time a Youtube user visits a channel, brands should take advantage of this, says Marko. He adds that business owners on YouTube should use the intro video to describe what people could expect from the brand’s YouTube channel.
People may even subscribe to a YouTube channel quickly without checking its videos if it has a good intro video, says Marko. Moreover, business owners and entrepreneurs can use the intro video to announce events or promotions. They can even have a CTA or Call to Action in their intro videos, Marko adds.
The latter part of Marko’s blog post about video marketing for business also gives pointers on posting high-quality videos or content. This is important, Marko notes, since the quality of content determines the success of an online marketing campaign. This applies to every social media platform, and YouTube is not an exception.
According to Marko, people won’t be interested in watching a video with poor quality. They will immediately look for another video if the quality of the content they clicked on is below their expectations.
Marko also writes in his blog post that business owners and entrepreneurs should get ideas from popular videos on their industry. This will give them an idea of what their target audience wants to see.
In addition to that, Marko says that business owners can make a good or high-quality video by shooting in a place with good light. A normal camera and decent lapel mic is enough. There’s no need to invest in a professional camera.
Lastly, Marko gives advice on sorting videos and creating playlists. This can make a YouTube channel look professional because it organizes the videos for viewers. Apart from organizing videos, Marko says that this is also helpful in getting more views. This can prevent a user from searching other videos because the playlist will automatically play another video from the brand’s YouTube channel.
Those who are interested in learning more about using YouTube for business or digital marketing can read more advice from Marko on his website. There, they can read this and other posts that he has published. He states that anyone who is looking for qualified and experienced SEO and similar services can come to him and his team. Marko and IM Consultant Services are willing to schedule consultations with business owners in need of assistance.
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For more information about IM Consultant Services, contact the company here:
IM Consultant Services
Mike Marko
513-580-4598
info@imconsultantservices.com
PO Box 62451 Cincinnati, OH 45262
