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Articles published by FreeWheel
FreeWheel Names Industry Veteran Kris Magel as New Head of Global Agency Partnerships
August 22, 2024
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DSPolitical and Beeswax Announce First-to-Market Partnership to Revolutionize Voter Targeting Through Advanced CTV Technology
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FreeWheel Launches New Solutions for Advertisers to Leverage CTV as a Performance Marketing Vehicle
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FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions Across Largest, Most Prestigious Live Events on Streaming Platforms—Including the Olympic Games Paris 2024
June 18, 2024
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Fox Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for College Football on FOX and Proprietary AdRise Integration
June 12, 2024
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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals that TV and Streaming Ads Do Not Harm Program Enjoyment for Viewers, But Bad Ad Experiences Do
May 29, 2024
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New FreeWheel Report Reveals 24% Growth in CTV Programmatic Impressions from Independent Agencies, as Advertisers of All Sizes Take on Programmatic Activation
May 16, 2024
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FreeWheel Introduces Programmatic Ad Buying to the 2024 Upfronts with Industry-First, Allocation Module Solution
February 29, 2024
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FreeWheel Introduces The Beeswax Inventory Desk
February 09, 2024
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New Research from FreeWheel’s Viewer Experience Lab and MediaScience Reveals Actionable Insights for Optimizing Viewer Experience and Brand Impact
January 10, 2024
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FreeWheel and OrkaTV Introduce a New Industry Solution for Advertisers to Reach Target Audiences on FAST Channels
November 30, 2023
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The FreeWheel Council for Premium Video and the Video Advertising Bureau Introduce New Checklist for Buying Premium TV Advertising in a Multiscreen World
November 15, 2023
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FreeWheel Introduces New Solution to Enable Publishers to Unlock Faster Audience Activation Across Screens
November 08, 2023
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FreeWheel Launches The Viewer Experience Lab in Partnership with MediaScience to Help the TV Industry Improve the Ad Environment for Users Across All Video Platforms
June 21, 2023
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FreeWheel Appoints David Dworin Chief Product Officer and Quentin SaLay Head of Human Resources
February 22, 2023
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Havas Media North America Selects FreeWheel as Preferred Supply-Side Platform Partner for Premium Video
February 01, 2023
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Estrella Media Taps FreeWheel to Accelerate Growth of Connected TV Advertising for Its Spanish Language Digital Channels
December 14, 2022
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Fox Corporation Partners with FreeWheel to Power Its OneFOX Inventory
November 03, 2022
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FreeWheel Launches New Enhanced Unified Yield Industry Capability
October 12, 2022
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FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax
September 29, 2022
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FreeWheel Appoints Soo Jin Oh as its First Chief Strategy Officer
September 06, 2022
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FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer
July 14, 2022
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FreeWheel Launches New Identity Initiative Enabling Enhanced ID Interoperability and Advanced Activation Capabilities for Premium TV Advertisers and Publishers
June 22, 2022
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FreeWheel and AMC Networks Launch New, Fully Self-Service Linear Addressable Capabilities Across Multi-Screen Campaigns
June 16, 2022
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FreeWheel Launches New Audience-Based TV Buying Technology to Enable Unified Planning Across Premium Linear and Connected TV
March 29, 2022
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FreeWheel Introduces Partner Certification Program and Online Portal to Facilitate its Mission to Connect the Premium Video Ecosytem
February 02, 2022
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FreeWheel Appoints Mark McKee as General Manager
January 07, 2022
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FreeWheel’s Integration of Beeswax Technology Represents Significant Milestone, Enabling Seamless Audience Extension and Inventory Management for Publishers
November 09, 2021
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FreeWheel Names Hong Cai as General Manager of its Beijing Office and VP of Engineering
October 11, 2021
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FreeWheel’s Strata Platform Partners With Strategus to Unlock Access to Premium CTV Inventory
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