Hyperice Launches Latest Product in Its Iconic Normatec Series

Normatec 3 Offers Dynamic Air Compression and Restorative Massage in a New, More Accessible Design Created for All

Hyperice, a global high-performance wellness brand, proudly introduces Normatec 3 by Hyperice, the next evolution of the iconic Normatec series, which uses dynamic air compression to advance everyday wellness and helps aid in faster recovery, improved training and maximized performance. Scientific studies have shown benefits of using Normatec include decreases in pain sensitivity¹ and muscle fatigue after exercise², and increases in range of motion³.

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Hyperice Launches Latest Product in its Iconic Normatec Series (Photo: Business Wire)

Normatec 3 features a refreshed system design with an intuitive interface, an 11% reduction in weight, a 50% increase in battery life to three hours and the ability to unlock next-level features and customization through the Bluetooth connected Hyperice App - making Normatec 3 the ultimate massage experience for all. Normatec 3 is available for Legs, Lower Body (legs and hips) and Full Body (legs, hips and arms), with packages starting at just $799, its lowest price point ever, and is backwards compatible with previous attachment generations. Normatec’s patented precision pulse technology helps to increase circulation, revive muscles and reduce swelling and has long been the choice of elite athletes, pop culture icons and consumers across the world.

“Our mission at Hyperice is to help everyone on earth move better and with Normatec 3, we’ve made the most innovative technology on the market today more accessible to more people than ever before,” said Jim Huether, CEO of Hyperice. “We’ve sacrificed nothing in terms of the science, benefits and quality that Normatec has become known for and this launch only further cements our mission and our position as the leader in this space.”

Normatec 3 is available beginning today in the United States at Hyperice.com and at major retailers and it will begin rolling out globally in select markets this summer.

Explosive Growth Through Scale and Accessibility

Hyperice acquired Normatec in March 2020 to accelerate its ability to offer a more holistic solution to performance recovery - and to continue serving the elite athlete community while also providing more accessibility to ensure everyday athletes to aid in daily recovery routines.

More than 120,000 Normatec units have been sold globally and the company anticipates nine figure revenue from the Normatec line in 2023 as more extensions to the Normatec line are planned throughout the year.

Grounded in Purpose, Elevated in Performance

Normatec was originally developed to help people undergoing breast cancer treatment who often suffered from lymphedema caused by removal or damage to their lymph nodes. After finding no satisfactory non-invasive treatment options for the debilitating swelling, Dr. Laura Jacobs, PhD and a physician bioengineer, recognized the powerful potential of external dynamic compression and its crucial role in healing and recovery.

She developed a pattern of compression massage that replicated the natural muscle pumps of the body, the one-way valves of the venous system, and peristalsis (cyclical waves of compression) to efficiently mobilize fluid to improve circulation, reduce swelling and accelerate recovery.

The compression system she created was incredibly effective and provided improved mobility and profound healing results for her patients. To carry on her legacy, her son Gilad Jacobs, who is now Hyperice’s Chief Innovation Officer, recognized this innovation would be beneficial to athletes so he worked closely with athletes in the NBA, NFL and the IRONMAN triathlon community to pioneer the development of what is now the Normatec by Hyperice line, named after his grandmother, Norma.

“From the hospital recovery room, to the locker room, to backstage dressing rooms on global tours, to PT clinics around the world and now at IRONMAN finish lines, Normatec has become synonymous with recovery,” said Gilad Jacobs, Hyperice Chief Innovation Officer. “We’ve been able to gain authentication and ubiquity through the medical community, then via pro sports and are now seeing Normatec’s popularity transcend into pop culture. Our mission has always been to get Normatec products to as many people as possible to support their individual recovery needs - and I’m proud to be able to offer Normatec 3 at a much more accessible price point while not sacrificing the innovation and technological advancements that Normatec is known for.”

Watch the Normatec 3 Behind the Design story: https://youtu.be/cIEvTexjYCU

About Hyperice

Hyperice is a technology-driven company with a giant mission, to help everyone on Earth move and live better. For more than a decade, Hyperice has led a global movement at the confluence of recovery and wellness, specializing in percussion (Hypervolt line), dynamic air compression (Normatec line), vibration (Vyper and Hypersphere lines), thermal technology (Venom line), mind technology (Core by Hyperice) and contrast therapy (Hyperice X). Now, as a holistic high-performance wellness brand, Hyperice is designed for all - from the most elite athletes, leagues and teams to consumers everywhere looking to unlock the best version of themselves to help them do what they love, more. Recognized as one of Fast Company’s Most Innovative Companies, Hyperice has applied its technology and know-how to industries including fitness, hospitality, healthcare, massage, physical therapy, sports performance and workplace wellness on a global scale. Hyperice’s transformative acquisitions of Normatec, RecoverX and Core have helped to accelerate its innovation agenda as it enters its next stage of global growth. For more information, visit the newly redesigned hyperice.com.

¹ Journal of Strength and Conditioning, 2015

² PLOS One Medical Journal, 2017

³ Journal of Strength and Conditioning, 2014

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