Driven by data analytics and technology, Brand1 Ventures is a London-based company primarily focused on investment and acceleration of private-label brands in the health and wellness sector on Amazon. The company’s interests focus primarily on the European and American markets.
“Brand1 Ventures is a technology and data-driven investor and accelerator of small digital private-label brands,” CEO and Co-founder Irtaute Scerbaviciene said. “We focus on health, wellness, and beauty niches — food supplements, medical devices, and personal care products.”
Ms. Scerbaviciene is the former COO at one of the largest retail chains in the Nordics, Maxima, and the chief business development officer at Euroapotheca, one of the leading pharmacy chains in Central and Eastern Europe. Co-Founder Emilis Kasauskas is a former vice president of the telecoms media and technology team of the investment banking department at the global banking institution Credit Suisse in London.
“This segment is a natural choice for us since we have a strong operational background in international pharmacy retail and a network of medical and technology advisors,” Scerbaviciene said.
Leading the way for female startup founders
Scerbaviciene is one of the few female startup founders in Europe. Only 15 percent of tech startups are founded or co-founded by women today, and Scerbaviciene hopes to lead by example.
“Health and wellness is a more complicated segment due to knowledge requirements, regulatory hurdles, and marketing specifics,” Scerbaviciene said. “We see a lot of successful product launches in the market. However, founders often struggle to scale them due to the lack of time, operational experience, regulatory knowledge, or financial constraints.”
Utilizing the technology to unlock growth
Brand1 Ventures Co-founder Kasauskas said, “We see enormous potential to use our data and automation, brand management, and supply chain management capabilities to scale the early-stage successful businesses internationally and across adjacent health and wellness categories.”