In today’s era of globalization and increasingly diversified health needs, traditional Chinese medicine (TCM) is going global at an unprecedented pace. Groups of overseas experts and physicians from Europe, the United States, Southeast Asia, and other regions, many of whom have already made their mark in the field of Western medicine, are choosing to come to China for systematic training in TCM out of a shared pursuit of holistic medicine. In Chinese universities and clinical institutions, they acquire core skills such as acupuncture, herbal therapy, and Tuina (therapeutic massage), and personally experience the distinctive strengths of TCM in chronic disease management and rehabilitative care. Upon returning to their home countries, these doctors not only open clinics, but also integrate the TCM theories they have learned with local healthcare systems and promote evidence-based research. For example, some European physicians have noted in clinical reports that TCM acupuncture has significant effects in relieving pain and anxiety, thereby providing scientific support for the internationalization of traditional Chinese medicine. Amid this wave, Ms. Zhong Qinman—founder of the China-based Luanxitang Traditional Chinese Medicine Clinic and the Shumeiyou brand, and a new-era ambassador for the dissemination of intangible cultural heritage—has become a vivid embodiment of both the global outreach of TCM culture and the real-world validation of its efficacy, with a mission to pass on intangible cultural heritage projects of traditional Chinese medicine in modern forms so that TCM can better meet the demands of global markets.

Product globalization and service expansion: the brand practice of Shumeiyou

“Our core philosophy, at its heart, is that ‘大道至简’—the greatest truths are found in simplicity,” Zhong Qinman says when recalling her original aspiration as an entrepreneur. She has distilled the complex and profound theories of traditional Chinese medicine into three highly emblematic symbols: “one needle (acupuncture), one bowl of customized herbal decoction, and one leaf of mugwort (moxibustion).” These three pillars form the solid backbone of her business system and have become the most distinctive cultural calling card in her strategy for going global. “Traditional Chinese medicine is one of the best medical systems in the world, but it needs to be understood and embraced by modern people,” Zhong emphasizes. Rather than presenting the vast and intricate theoretical system in its original, unfiltered form, she has extracted from it the core principle and translated it into three clear and highly efficient lines of business.

One needle (acupuncture): not only a means of pain relief, but also a switch for systemic regulation.

One bowl of customized herbal decoction: a personalized restorer of the body’s internal ecosystem.

One leaf of mugwort (moxibustion): an energy station that gently warms and unblocks the meridians.

In Zhong Qinman’s long-term clinical practice, traditional Chinese medicine is far from the stereotype of the “slow doctor”; its essence lies in pattern differentiation and individualized treatment, with results as crisp and decisive as the beat of a drum. In some cases, its effects can be precise down to the second, producing instant, tangible changes that patients can immediately feel in their bodies.

It is precisely by drawing on Ms. Zhong Qinman’s profound grounding in TCM, together with the extensive clinical experience and technical support of Luanxitang Traditional Chinese Medicine Clinic and Qianjin Medical in China, that the Shumeiyou range of products and services displayed remarkable adaptability and vitality in its very first venture overseas. This has demonstrated that the dialectical approach of Chinese traditional medicine is equally applicable to overseas populations and can achieve highly favorable therapeutic outcomes.

Case demonstration: TCM wisdom recognized by clients

Personally transmitted “Fragrant Body Therapy” secret method, restoring the body and mind of postpartum mothers.

Postpartum mother Ms. Zhao sought treatment from Chairwoman Zhong Qinman due to inadequate pelvic floor recovery and distress caused by unpleasant odors from both the intimate area and the body. Chairwoman Zhong diagnosed her with “deficiency of the Thoroughfare and Conception vessels” and personally administered Fragrant Body Therapy with moxibustion (“one leaf of mugwort”) while teaching her exclusive self-care methods to apply at home. After following the regimen, Ms. Zhao not only regained healthy physical function but was also pleasantly surprised to find herself exuding a natural herbal fragrance, allowing her to reclaim her confidence.

Facing “refractory insomnia,” the efficacy of one needle and one bowl of herbal decoction became evident

Entrepreneur Mr. Chen had suffered from severe chronic insomnia for many years and had long relied on sleeping pills. Chairwoman Zhong diagnosed him with “deficiency of both the Heart and Spleen,” then personally applied acupuncture techniques to tonify the Heart and Spleen (“one needle”) and prescribed a customized “Gui Pi An Shen Decoction” (“one bowl of customized herbal decoction to relieve uneasiness and body tranquilization”). After several sessions of direct treatment, Mr. Chen successfully discontinued Western medication for insomnia and regained naturally restorative, deep sleep.

Future outlook: Bringing the benefits of traditional Chinese medicine to the world

Speaking of the future, Chairwoman Zhong Qinman stated that Shumeiyou will continue to deepen the strategic philosophy of “great truths are simple,” further strengthening its dual identity as both a “guardian and inheritor of traditional Chinese medicine intangible cultural heritage” and a “provider of modern health solutions.” Continuing to increase investment in research, development, and international collaboration. “Our goal is not merely the export of products, but the export of a holistic, TCM-based healthy lifestyle rooted in the principles of overall balance and preventive care. We hope to work with more partners around the world, allowing the safe, effective, and natural wisdom of traditional Chinese medicine to serve more friends internationally, and to contribute a uniquely ‘simple yet profound’ Chinese strength to the building of a global community of health for all.”

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