On November 23, the 29th Sanya Tianya Haijiao Wedding Festival and Romantic Ceremony grandly commenced in the Tianya Haijiao scenic area. This year's festival, themed "Romantic Free Trade Port, Love at the Edge of the World," brings together global wedding resources, blending traditional and modern elements. Through a series of high-standard, international events, it showcases Sanya's romantic charm and industrial strength as the "World Capital of Love," aiding the construction of Hainan's free trade port international tourism consumption center.

As a landmark event in China's wedding tourism sector, the Sanya Tianya Haijiao Wedding Festival has celebrated 29 glorious years. What began as a festive event has gradually evolved into an international platform integrating cultural display, industry exchange, and brand promotion, vividly embodying the city’s romantic IP of "If You Love Them, Bring Them to Sanya."

During the opening ceremony, Xie Yifa, Deputy Secretary General of the Sanya Municipal Government, stated in his speech that Sanya's wedding industry has developed a complete industrial chain covering wedding photography, planning, banquet services, and honeymoon tourism, attracting hundreds of thousands of newlyweds each year and generating annual revenues of several billion yuan. He expressed hopes to use this year's festival as an opportunity to gather outstanding enterprises and talent from home and abroad, deepen the integration of the entire "Wedding +" industry chain, and collectively build Sanya as a top wedding tourism destination with international competitiveness and cultural appeal, contributing to the construction of the international tourism consumption center.

Wang Feng, Deputy Secretary of the Party Committee and General Manager of Sanya Tourism Culture Development Group Co., Ltd., reflected on the 29 years of perseverance and growth of the wedding festival in his speech. He noted that at this important juncture, as the Hainan Free Trade Port prepares to commence operations, the group will leverage its resource advantages to deepen the integration of diverse business forms under the "Wedding +" concept, promoting the coordinated development of the wedding industry with tourism, culture, fashion, and duty-free consumption, continuously enhancing Sanya’s romantic IP.

The highlights of the opening ceremony were numerous and captivating, featuring a magnificent show that showcased traditional Chinese wedding customs and a high-end bridal fashion show reflecting international trends, fully demonstrating the innovative vitality of Sanya’s wedding industry and its firm confidence in establishing itself as the "World Capital of Love."

Notably, the main stage of this year's wedding festival was thoughtfully designed by renowned wedding art designer Aaron, themed "Love, Boundless, a Poem of Time and Space." It cleverly utilized "seashells" and "waves" as core visual symbols. The central "Art Seashell Time Tunnel" symbolizes the infinite possibilities and eternal protection of love, while the flowing "wave ribbons" echo the ebbs and flows of emotions and the rhythms of life, together creating a romantic space that harmonizes Eastern artistic conception with modern aesthetics, providing a deeply impactful artistic backdrop for all ceremonies and performances.

During the much-anticipated launch ceremony, DR Diamond Rings and the Tianya Haijiao scenic area officially partnered to jointly initiate the "Global True Love Landmark Project." This collaboration deeply integrates DR's concept of "One True Love for Life" with the romantic imagery of "oaths made at sea" from Tianya Haijiao, aiming to create a new romantic landmark that attracts couples from around the world, further expanding the boundaries of the "Wedding + Cultural Tourism" industry and injecting sustained momentum into the region’s romantic economy.

That evening, a grand wedding customs show titled "Traditional Tribute, Fashionable Wedding Ceremony" peaked the opening celebration. The performance presented sequentially a Tang Dynasty wedding customs show, a Ming Dynasty wedding customs show, a new Chinese wedding customs show, and a Western wedding customs show, interspersed with themed dances, vividly showcasing the evolution of wedding customs across different eras and styles. The entire performance combined traditional rituals with modern trends, delivering a romantic cultural feast that spanned East and West and crossed millennia, earning thunderous applause from the audience.

It is reported that this year's Tianya Haijiao Wedding Festival, as a core event of the "2025 Sanya Sweet Love Carnival," will be linked with the 3rd Sanya International Wedding Fashion Week, the Hainan Free Trade Port Wedding Tourism Preference Season, and the Sanya Duty-Free Wedding Product Preference Season, continuing until February 2026. This creates a romantic carnival throughout the winter, consistently promoting Sanya as a globally influential international tourism consumption destination.

Media Contact
Company Name: Sanya Tianya Haijiao Tourism Development Co., Ltd.
Contact Person: Fu Jun
Email: Send Email
City: Sanya
Country: China
Website: http://www.aitianya.cn/