Top-Point Marketing presented its one-stop integrated marketing solutions at the 2025 World Robot Conference, helping Chinese AI companies expand globally and supporting overseas AI enterprises entering China.
Themed “Human-Machine Synergy, Intelligent Connectivity for the Future,” the event was co-hosted by the Chinese Institute of Electronics and the World Robot Organization. It attracted 1,200 companies from 52 countries, with over 1,500 exhibits and 100+ new product launches. A standout trend this year was the growing practicality and affordability of robots, signaling their transition from “high-tech toys” to real-world tools and commercial assets.
From “Toys” to Tools: Robots Enter Everyday Life
The conference highlighted robots’ expanding role in everyday scenarios. At the “Robot World 2.0” exhibition, robot-themed restaurants and 4S stores showcased barista robots, cocktail-mixing robots, and multilingual robotic bartenders that could greet guests in seven languages. In the Tiangong Robotics zone, over a dozen robots simulated a working factory—handling power maintenance, sorting, and quality inspection.
Companies are shifting from demonstrating robots’ “talents” to showcasing their practical skills. Some even recreated nursing homes and supermarkets to demonstrate real applications. Notably, humanoid robot prices—ranging from tens of thousands to nearly a million yuan—were publicly listed for the first time. Lower costs and improved performance have made commercialization more feasible, fueling both domestic and international enthusiasm.
Global Robotics Market Accelerates
According to Morgan Stanley, the global robotics market reached $47 billion in 2024, with China contributing 40%. It is projected to hit $108 billion by 2028, growing 23% annually, driven by drones, mobile, and collaborative robots. McKinsey’s 2025 Technology Outlook highlights that 78% of global enterprises now use AI, accelerating robot deployment and boosting the collaborative robot market by up to 35% annually.
China’s robot density—470 units per 10,000 workers—has surpassed Germany and Japan, ranking third worldwide, after South Korea and Singapore. Asia now accounts for 70% of global new installations, with the Asia-Pacific humanoid robot market expected to reach $175.5 billion by 2025, representing 71% of global spending.
Marketing: The Missing Piece of Global Expansion
While innovation and cost are key to success, global marketing capability has become a decisive factor. At the conference, Top-Point Marketing introduced its integrated marketing system to help AI and robotics companies build international visibility and overcome cross-border communication challenges.
Founded in 2008, Top-Point Marketing provides services across SEO, website development, media monitoring, reputation management, influencer marketing, trade show promotion, and social media operations. With offices in Beijing, Shanghai, and Wuhan, and branches in Singapore, the U.S., and Canada, it serves clients worldwide. The firm has extensive experience supporting AI, robotics, and autonomous driving brands, and has helped Chinese companies gain global exposure in major outlets such as Forbes.
As the RCEP agreement continues to reshape Asia’s economic integration, Chinese robotics enterprises are advancing globally through a “Technology + Standards + Service” strategy. With global demand surging, early strategic planning—and the right international marketing partner—will be key to unlocking the next chapter of China’s AI and robotics success.
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