India, 24th Jul 2025, – NEW DELHI – QYOM INDIA, a contemporary design label rooted in traditional Indian craftsmanship, is presenting a curated collection of handcrafted bags that blend indigenous textile artistry with modern design sensibilities. Drawing from India’s diverse cultural heritage and sustainable practices, the brand features a range of bags made from natural fibres such as canvas, jute, and raffia.

Established with the guiding philosophy of “Curated for You” and centered on the “Essence of India,” QYOM INDIA works in collaboration with artisans across rural India. The focus lies in preserving heritage weaving and stitching methods, passed down through generations, while offering refined craftsmanship to a global audience.

Each product in the collection reflects the skills of traditional artisans and the use of eco-conscious materials. From structured canvas totes to handwoven raffia and textured jute slings, the brand emphasizes craftsmanship, durability, and timeless design over seasonal trends.

Sustainability is a core aspect of QYOM INDIA’s approach. Materials are selected for their low environmental impact and lasting quality, and the production process upholds ethical standards. This framework positions the brand within the emerging segment of responsible luxury that values authenticity and origin as key attributes.

Founder and Creative Head Bhavya Pandey notes that the brand seeks to serve as a conduit between rural artisans and international markets, aiming to preserve declining traditional crafts while offering dignified livelihoods to makers. “QYOM INDIA is intended to connect refined global tastes with rural craftsmanship, prioritizing ethical values and artistic legacy,” Pandey said.

QYOM INDIA continues to expand its presence in international markets, including Europe, North America, the Middle East, and parts of Asia. The brand’s trajectory reflects a growing global interest in sustainable and culturally grounded design.

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