In the world of IT, where women are still underrepresented, Neetu Sadhwani stands out as a leader dedicated to change. As the Co-Founder and President of Sunrise Group, Neetu has built a business that prioritizes equal opportunity, talent, and skills over any biases. Her journey, from immigrating to the U.S. to launching a thriving IT consulting and staffing company, showcases the importance of resilience and vision in overcoming industry challenges.
The Genesis of Sunrise Group
Founded in 2008, Sunrise Group provides IT consulting services across the U.S. and Canada. She created a company where hiring decisions are based strictly on skills and expertise, eliminating barriers related to gender or background. This inclusive mindset has been a driving force behind the company’s growth and success.
Challenges for Women in IT
Neetu’s experience reflects a broader trend in the IT industry. Many women in IT report feeling isolated, overlooked, or having to work harder to prove their worth. Neetu herself faced moments where her contributions went unrecognized while her male counterparts received credit. These experiences fueled her commitment to creating a workspace where all employees are valued equally.
Bridging the Gender Gap
While studying and working in both India and the U.S., Neetu noticed stark differences in gender representation in IT-related fields. Despite the perception of India as a developing nation, she observed more female representation in her educational environment there compared to the U.S. Her experiences highlight the complex societal factors that influence women’s participation in IT and other STEM fields.
The Differentiator: What Sets Sunrise Group Apart
Sunrise Group distinguishes itself with its personalized approach to client service. As a smaller company, every client receives individualized attention. Neetu and her team not only match candidates based on qualifications but also invest in their development, covering the costs of additional certifications and training. This hands-on approach ensures that businesses receive highly skilled professionals tailored to their needs.
The Expansion into IT Staffing
Starting as a project management consultancy, Sunrise Group naturally evolved into staffing as clients requested full teams to execute projects. Neetu’s ability to adapt to these needs allowed the company to expand its offerings and become a go-to resource for IT staffing solutions. Today, they continue to connect top talent with leading companies, ensuring both employers and job seekers find the right fit.
Navigating the Job Market in IT
For IT professionals looking to advance their careers, Neetu advises staying proactive—keeping up with emerging technologies, obtaining relevant certifications, and networking effectively. She encourages candidates to engage with Sunrise Group through LinkedIn, email, or direct consultation to explore opportunities that align with their skills and aspirations.
The Role of AI and Emerging Technologies
As artificial intelligence and machine learning reshape industries, IT professionals must stay ahead of the curve. Sunrise Group actively supports clients in navigating digital transformations, leveraging expertise in cutting-edge technology to provide tailored solutions. The demand for AI-driven innovation continues to create new job opportunities, making it an exciting time for those in the field.
Serving Clients of All Sizes
Sunrise Group serves a diverse range of clients, from small businesses to Fortune 100 companies. Regardless of company size, Neetu’s customer-centric approach ensures that every client receives dedicated support to meet their IT needs. Her commitment to personalized service remains a cornerstone of the business’s success.
Conclusion
Neetu Sadhwani’s journey from an immigrant with a vision to a successful entrepreneur in IT is a testament to the power of perseverance and inclusivity. Through Sunrise Group, she continues to break down barriers, champion diversity, and create opportunities for talented professionals in the industry. As the IT landscape evolves, her commitment to quality, innovation, and equal opportunity ensures that Sunrise Group remains at the forefront of the field. To learn more about Neetu, visit https://sunrisegroupinc.com/ and listen to her full story on Women in Motion now using this link: https://businessradiox.com/podcast/women-in-motion/women-in-it/
About Women’s Business Enterprise Council-West (WBEC-West)
WBEC-West is a regional partner of the Women’s Business Enterprise National Council (WBENC), a coalition of corporations, WBEs, and regionally focused women’s business organizations. As an affiliate organization, WBEC-West implements the certification standards of WBENC throughout Arizona, Colorado, Southern California, Utah, Wyoming, Nevada, Hawaii, and Guam. WBENC is the largest certifier of women’s business enterprises in the U.S. and a leading advocate for women business owners, leaders, and entrepreneurs. WBENC certification is nationally recognized and accepted by more than 10,000 major corporations. We also support corporations in their efforts to include WBENC Certified WBEs in their supply chain.
