Digital banking company Ally Financial (NYSE: ALLY) will be announcing earnings results this Friday morning. Here’s what to look for.

Ally Financial beat analysts’ revenue expectations by 2.3% last quarter, reporting revenues of $2.08 billion, up 3% year on year. It was an exceptional quarter for the company, with a beat of analysts’ EPS estimates and .

Is Ally Financial a buy or sell going into earnings? Read our full analysis here, it’s free for active Edge members.

This quarter, analysts are expecting Ally Financial’s revenue to be flat year on year at $2.11 billion, slowing from the 4.9% increase it recorded in the same quarter last year. Adjusted earnings are expected to come in at $1.01 per share.

Analysts covering the company have generally reconfirmed their estimates over the last 30 days, suggesting they anticipate the business to stay the course heading into earnings. Ally Financial has missed Wall Street’s revenue estimates three times over the last two years.

Looking at Ally Financial’s peers in the consumer finance segment, only Synchrony Financial has reported results so far. It beat analysts’ revenue estimates by 0.9% and delivered flat year-on-year revenue.

The euphoria surrounding Trump’s November win lit a fire under major indices, but potential tariffs have caused the market to do a 180 in 2025. While some of the consumer finance stocks have shown solid performance in this choppy environment, the group has generally underperformed, with share prices down 3.6% on average over the last month. Ally Financial is down 7.8% during the same time and is heading into earnings with an average analyst price target of $47.18 (compared to the current share price of $39.94).

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