BURBANK, CA, April 21, 2026 /24-7PressRelease/ -- ThinkNow, a multicultural research and data company known for its zero-party audience intelligence, today announced the launch of ThinkNow Media, a new department built to activate campaigns on curated programmatic media, made available through Nexxen, the advertising technology platform powered by unique data and media. Through Nexxen's Curated Marketplace, ThinkNow Media enables curated supply and data packages across CTV, online video (OLV), and display to help marketers improve quality control, cultural relevance, and campaign performance in a privacy-forward ecosystem.
ThinkNow Media expands on the foundation of ThinkNow Audiences, which is built from self-identified, zero-party data derived from ThinkNow's ongoing survey work across diverse and multicultural communities. The new offering brings audience strategy and curated inventory together in a managed, hybrid approach designed for today's programmatic realities, where signal loss and identity fragmentation are increasing inefficiency and making audience authenticity harder to verify.
"Marketers are being forced to rethink what 'audience' even means in a world where cookies are disappearing and identity graphs are getting noisier," said Mario X. Carrasco, Co-Founder and Principal at ThinkNow. "ThinkNow Media is our answer: bring zero-party audience truth together with curated supply, and execute with the discipline and controls buyers need, especially in political and public affairs, where cultural nuance and quality control directly impact outcomes."
Built for Political & Public Affairs, Designed to Scale Across Categories
ThinkNow Media launches with a focus on political and public affairs campaigns, including persuasion, mobilization, and issue advocacy, while also supporting agency programmatic teams and in-house brand marketers seeking scalable reach with clear governance and reporting.
Through Nexxen's Curated Marketplace, ThinkNow Media supports curated activation across:
• Connected TV (CTV)
• Online Video (OLV)
• Display
What ThinkNow Media Delivers
ThinkNow Media combines three core elements:
1. Curated Audiences: ThinkNow's zero-party, self-identified multicultural segments, with optional partner audiences when incremental scale is needed.
2. Curated Supply + Inventory: Curated inventory packages aligned to campaign objectives and cultural/contextual relevance.
3. Managed Hybrid Activation: Strategic planning, curated deal construction, pacing, optimization, and reporting.
"We're excited to work with ThinkNow as they bring a curated, privacy-forward offering to market," said Tom Friedmann, VP and GM, Curated Marketplace, Nexxen. "By leveraging Nexxen's Curated Marketplace, ThinkNow Media can package curated supply with differentiated audience intelligence and deliver campaigns across CTV, online video, and display with consistent reporting and controls built for today's programmatic environment."
About ThinkNow
ThinkNow is a multicultural research and data company that helps brands, agencies, and organizations better understand and reach the rapidly changing U.S. consumer market. ThinkNow's solutions include research, panels, and audience products built from high-quality, self-identified insights that support culturally-relevant decision-making and activation at scale.
Media Contact
Daniel Ismail
Account Director, ThinkNow Audiences
Email: daniel.ismail@thinknow.com
Web: www.thinknow.com
ThinkNow, 2100 W. Magnolia Blvd., Suite A-B, Burbank, CA 91506
Forward-Looking Statements Regarding Nexxen
This press release contains forward-looking statements by Nexxen International Ltd ("Nexxen") within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, including statements regarding Nexxen's Curated Marketplace offerings and any anticipated benefits thereof. Words such as "anticipates," "believes," "expects," "intends," "may," "will," "estimates," and similar expressions identify forward-looking statements, although not all forward-looking statements contain these words. These statements are made only by Nexxen and not by ThinkNow, are neither promises nor guarantees, and are subject to known and unknown risks, uncertainties, and other factors that could cause actual results to differ materially, including negative global economic conditions, geopolitical instability and armed conflict, and the other risk factors described in Nexxen's most recent Annual Report on Form 20-F filed with the SEC through this link. Forward-looking statements speak only as of the date of this press release, and Nexxen undertakes no obligation to update them except as required by law.
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