ironSource Launches Dynamic Segmentation, Allowing Developers to Optimize their Segmentation Monetization Strategy in Real-Time

This unique tool helps app developers improve user engagement to maximize revenue in real-time within an app.

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced that its Platform now supports Dynamic Segmentation in its mediation solution LevelPlay. The feature allows app developers to improve user engagement, optimize their monetization strategy and maximize revenue, by adjusting the ad strategy in real-time as a user changes segments during an app session.

The existing Segmentation product on LevelPlay enables developers to tailor their ad strategy by user group, including by paying users, OS type, app version, and many other parameters, creating a more relevant ad experience and helping developers maximize engagement and revenue. Dynamic Segmentation takes this a step further by instantly updating the ad strategy when users switch segments while using an app. For example, a developer can configure the settings so that as a user progresses within a game to a higher level or if they convert mid-session into a paying user, they’re instantly moved to a different waterfall, have different caps and pacing on their ads, and other adaptations that suit their new segment, all in real time. Additionally, a developer may opt to implement a more simple waterfall or bidder when first entering the app, followed by a more complex one based on the user’s interaction with the initial ad.

“The more tools a developer has to refine their ad strategy, the better it will be for user engagement and ultimately for app revenue,” explains Nimrod Zuta, VP Product at ironSource. “This product is the latest in a range of new tools we’ve released to enable app developers to be as sophisticated as possible in implementing and optimizing app growth strategies, and following our launch of Real Time Pivot Report and App Analytics earlier this month, serves to expand an already robust platform offering where developers can access a one-stop shop for running a sophisticated, profitable app business.”

The new tool is simple to activate, and is accompanied by accurate revenue and analytic data.

About ironSource

ironSource is a leading business platform for the App Economy. App developers use ironSource's platform to turn their apps into successful, scalable businesses, leveraging a comprehensive set of software solutions which help them grow and engage users, monetize content, and analyze and optimize business performance to drive more overall growth. The ironSource platform also empowers telecom operators to create a richer device experience, incorporating relevant app and service recommendations to engage users throughout the lifecycle of the device. By providing a comprehensive business platform for the core constituents of the App Economy, ironSource allows customers to focus on what they do best, creating great apps and user experiences, while enabling their business expansion in the App Economy. For more information please visit www.is.com

Cautionary Statement Regarding ​​Forward-Looking Statements

This release includes various forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, which represent our management’s beliefs and assumptions concerning future events. These statements are intended to qualify for the “safe harbor” from liability established by the Private Securities Litigation Reform Act of 1995. Examples of such forward-looking statements include, but are not limited to, statements regarding the expected benefits and impacts of the new feature. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements but are not the exclusive means for identifying such statements. By their very nature, forward-looking statements involve inherent risks and uncertainties, both general and specific, and there are risks that the predictions, forecasts, projections and other forward-looking statements will not be achieved. You should understand that a number of factors could cause actual results to differ materially from the plans, objectives, expectations, estimates and intentions expressed in such forward-looking statements set forth in the Company’s SEC filings. ironSource cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Other than as may be required by applicable laws, ironSource does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

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