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LGBTQ+ Consumers Value Brand Support Beyond Pride Month

August 03, 2021 at 05:05 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

by Victoria Petrock

SOURCE: Subaru of America

DESCRIPTION:

“You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, a marketing consultant and former marketing executive at Subaru who led the company’s groundbreaking LGBTQ+-focused marketing campaign in the 1990s, told TNW in August 2020. "People are going to call nonsense on that,” he said. “You have to have some sort of consistency or at least a plan of continuity.”

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Tweet me: “You can’t just throw up a couple of ads or say we’re here for June and disappear,” Tim Bennett, former @subaru_usa marketing exec discusses the importance of supporting #LGBTQ+ communities beyond #PrideMonth: https://bit.ly/3hFWtpQ

KEYWORDS: NYSE: FUJHF, subaru, LGBTQ+, Pride Month

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