TEL AVIV, ISRAEL / ACCESSWIRE / January 12, 2022 / Storycards, the world's first editor to build professional and custom engagement products in a completely visual canvas with no-code, has been chosen by The European Business Review as one of 5 innovative startups to watch. The startup, led by Gil Rabbi, one of Israel's digital pioneers, has been gaining significant exposure in the press while formatting partnerships with some of the leading publishers and media agencies in Israel.

"We are very honored and excited to be chosen by The European Business Review as one of 5 innovative startups to watch. We have been working and innovating in order to provide our clients with a product that will help them increase web engagement and visitor duration while letting publishers learn more about their users and get real-time user data to find an audience and content insights. Create smarter segments based on their choices and run personalized advertising campaigns," Said Founder & CEO Gil Rabbi.

Prior to Storycards, Gil Rabbi founded Rabbi Interactive Agency, which led major innovations in the digital world, including products for Eurovision and the Rising Star TV format that enabled millions of viewers to participate in real-time.

Gil, who has been chosen as one of the 100 most influential people in the digital fields, has decided to build Storycards as a SaaS that will represent and scale his team's capabilities with a wide range of clients, including leading publishers and media agencies-helping them achieve significantly better engagement metrics while reducing product developing costs and time to market.

Rabbi knows something about engagement; he is considered one of the global experts in creating digital products that improve engagement. His main specialty over the last decade has been how to make users stay longer on sites and apps, making them more involved in content, while on the other hand, he allows website and apps owners to get more information about their users.

Before launching the product, Rabbi tested his platform with existing customers of his well-known digital agency in Israel. One of the customers is Keshet, the biggest publisher in Israel. "I made some beta version that only us was worked with. The products we used to develop from scratch for our customers are created without code, using Storycards, and our client does not feel something different. We came to realize that our platform is working well," says Rabbi.

"Our long-standing collaboration with Rabbi Interactive has proven itself time and time again," said Keshet's digital products manager, Ofer Naor. "We believe that more companies will find real value in Storycards."

What makes Storycards work without coding is a nascent technology: artificial intelligence. The platform provides feedback on how to improve itself as well as how to increase the level of engagement with the site users. Storycards assign a score for each product created on the platform, which shows the website or app owner what users are doing with it and what should be improved in real-time.

With new privacy protections drying up the flow of granular user data, Storycards could not be more timely. Google has announced plans to pull third-party cookies on Chrome by late 2023. And as of April of this year, Apple's iOS requires apps to ask users if they wanted to be tracked, which has left social media companies like Google, Facebook, and Snap flying blind or using look-alike models. (According to mobile-apps researcher Flurry, U.S. iPhone users opt-out of tracking roughly 82% of the time.)

Rabbi thinks that engagement products will be the new superstars of online marketing. The more publishers can engage with their users and the more data they collect, he says, the less they will be at the mercy of big tech gatekeepers. Storycards allow creators to make segments and audiences based on user preferences and responses, a capability that enables website owners to create the specific segments that brand managers want.

"These are exactly the segments that Facebook and Google cannot provide," Rabbi says. "Storycards is not only a key tool for publishers and website owners; it gives them a competitive advantage."

Media Contact: Omri Hurwitz

Email: omrihurwitzmedia@gmail.com

SOURCE: Omri Hurwitz Media