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Financial Crisis Survivor Wade Reed Launches True Wealth and 6-Month Coaching Program

Salt Lake City, UT – February 2026 — From a modest Utah home where every dollar mattered to coaching 1,000+ clients and freeing up $8 million in annual cash flow, #1 international best-selling author Wade L. Reed has spent two decades mastering the art of financial transformation. Now, the founder of Money Mastery Coaching is launching True Wealth alongside a comprehensive 6-month group coaching program and online course designed to move families from financial chaos to automated clarity.

Wade’s journey began in crisis. In 2010, working as a commission-only life insurance salesman, unable to provide for his young family, he hit rock bottom. Standing in his kitchen, he cried out to God in desperation. That breaking point became his breakthrough—a mentor named Greg intervened, and Wade discovered the principles that would transform not just his finances, but his entire life.

“Financial freedom is having what you want and wanting what you have,” Wade explains. “Most people are stuck in the Money Fog—a disheartening mixture of lack, scarcity, confusion, and fear. The fog lifts when you learn to organize, systemize, optimize, and maximize your money flow.”

With an MBA and 20 years of experience helping families escape financial stress, Wade has distilled his proven methodology into the OSOM Method (pronounced “Awesome”)—a four-step framework that transforms financial chaos into automated clarity:

Organization — Bring clarity to your financial reality. Calculate your net worth. Understand your beliefs about money. See where you actually stand.

Systemizing — Create consistent habits and automated flows. Implement the game-changing Wealth Capture/Clearing Account. Build systems that work while you sleep.

Optimization — Refine efficiency and manage risk. Optimize your tax strategy. Use the Cash Flow Index method to strategically eliminate debt. Build your financial dream team.

Maximization — Accelerate wealth and build legacy. Implement the Wealth Allocation Pyramid. Create your Family Bank Strategy. Build generational wealth.

True Wealth serves as both personal testimony and practical guide, combining Wade’s unfiltered story with tools, frameworks, and step-by-step systems families can implement immediately. The book addresses what Wade identifies as a critical challenge: how families can break free from financial stress and marital conflict over money to unveil lives of abundance, purpose, and generational impact.

Wade’s methodology emphasizes what he calls “True Wealth”—a philosophy grounded in the understanding that financial freedom extends beyond bank balances into physical well-being, mental clarity, spiritual connection, and social relationships.

“By simply changing the order of your cash flow, the results are often staggering,” Wade writes. “I’ve seen clients dramatically increase their savings rate, from an average of about 5% of gross income to as much as 35% of gross income. Make your financial life boring in its mechanics, so your life can become extraordinarily exciting in its possibilities.”

Early readers have responded with powerful testimonials. Kim D. H. Butler, Co-Founder of the Prosperity Economics Movement, writes: “When you take ownership of your financial life, you create more than wealth. You create freedom. You create impact. You create a life you love.”

Dr. Nick Sechrist, CEO of Elevation Now Wellness Center, adds: “No other book connects the most PRACTICAL and EMOTIONAL roots of financial stress and wealth ACTUALIZATION like True Wealth. Wade has bridged the crucial gap between oftentimes boring, practical structure, AND the emotional mindset necessary to connect the dots to your specific, individualized, and most EFFICIENT financial success plan.”

The book represents a distinctive offering in the personal finance space, combining Wade’s unique background—financial crisis, faith-based transformation, and proven track record—with a comprehensive framework that honors both practical systems and emotional healing. Readers come away equipped with automated money management systems and the deep knowing that financial freedom is achievable.

True Wealth speaks directly to married couples experiencing financial stress, families tired of living paycheck to paycheck, business owners seeking tax optimization, and anyone experiencing marital conflict over money. This is not a book for those seeking quick fixes. This is for those ready to do the work—the real, systematic work of financial transformation.

The 6-month group coaching program provides coaching and accountability to work through the complexity of personal finances and make it easily manageable. The companion online course offers simple yet transformational systems that virtually automate money management, helping families get organized, build momentum, and prepare confidently for retirement.

Wade continues his work through Money Mastery Coaching, the Wealth Acceleration Podcast, and now the 6-month group coaching program launching February 2026.

True Wealth: More Than Money—A Blueprint for Life is available on Amazon. Program enrollment opens at www.moneymasterycoaching.com.

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