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Dodge Data & Analytics Launches ACCELERATE Marketing Solutions

May 18, 2021 at 08:30 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

New Business to Provide Always On Marketing Solutions to Position, Grow, Connect, and Drive Demand

Dodge Data & Analytics announced today the launch of ACCELERATE, a new business focusing on the creation and implementation of marketing solutions for companies in the commercial construction and design industries.

”ACCELERATE will allow us to provide our customers with an all-inclusive marketing approach,” said Dave Colford, Chief Revenue Officer, Dodge Data & Analytics. “Leveraging the power of our new Dodge and Blue Book combined industry commercial construction project data with over 14+ million projects, exclusive market forecasting, and unmatched subject matter expertise, we can create strategic, always-on marketing solutions that drive new business opportunities with scale.”

ACCELERATE will support our clients' entire marketing mix, and is composed of five strategic pillars: thought leadership, market research, content marketing, demand and lead generation, and event marketing.

“By building marketing solutions for our clients by precisely targeting their best customers and prospects from the Dodge and the Blue Book database, the most comprehensive database of construction professionals in the commercial construction industry with 10+ billion data elements, unique for their timeliness and accuracy, we are able to produce measurable, actionable results,” said Patty Morin, Managing Director, Dodge ACCELERATE Marketing Solutions. “These performance-based programs provide our clients with high-quality leads and deeper customer connections to accelerate their sales growth.”

To learn more about ACCELERATE Marketing Solutions, click here.

About Dodge Data & Analytics

Dodge Data & Analytics is North America’s leading provider of commercial construction project data, market forecasting & analytics services and workflow integration solutions for the construction industry. Building product manufacturers, architects, engineers, contractors, and service providers leverage Dodge to identify and pursue unseen growth opportunities that help them grow their business. On a local, regional or national level, Dodge empowers its customers to better understand their markets, uncover key relationships, seize growth opportunities, and pursue specific sales opportunities with success. The company’s construction project information is the most comprehensive and verified in the industry.

As of April 15th, Dodge Data & Analytics and The Blue Book -- the largest, most active network in the U.S. commercial construction industry -- combined their businesses in a merger. The Blue Book Network delivers three unparalleled databases of companies, projects, and people.

Dodge and The Blue Book offer 10+ billion data elements and 14+ million project and document searches. Together, they provide a unified approach for new business generation, business planning, research, and marketing services users can leverage to find the best partners to complete projects and to engage with customers and prospects to promote projects, products, and services. To learn more, visit: construction.com and thebluebook.com.