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Kinesso Appoints Four New Regional CEOs

May 23, 2022 at 08:04 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

New CEO positions to provide integrated Kinesso and Matterkind client solutions globally

Kinesso, IPG’s connected intelligence company, today announced the appointment of four new Regional CEOs. Executives previously in Matterkind leadership roles are being promoted to Kinesso Regional CEOs and will retain their Matterkind leadership responsibilities as well: Matt Ware in APAC, Andy Butters in EMEA, Jorge Chavez in LATAM, and Sean Muzzy in North America. Each will be responsible for ensuring clients have a single, simplified engagement experience with Kinesso and Matterkind, companies that work closely together as part of the data, technology, and media activation backbone for IPG.

The Regional CEO role was created to streamline support for Kinesso’s largest IPG partner, Mediabrands, and to capitalize on growth opportunities as Kinesso continues to evolve its business both inside and outside the IPG network. By appointing leaders who were already in region, Kinesso is building on the strength of Matterkind’s existing international leadership team, all of whom are well positioned to spearhead the design and delivery of integrated solutions across the breadth of Kinesso’s and Matterkind’s offerings.

“Putting Regional CEOs in place supports the kind of horizontal integration that will spark additional innovation at Kinesso,” said Arun Kumar, Chief Data and Technology Officer at IPG and Global CEO at Kinesso. “Innovation happens everywhere. Matt, Andy, Jorge, and Sean will give us a unified, global focus on the challenges we need to solve for our clients – including better connections between their martech and adtech – and will surely be a catalyst for further growth for Kinesso and our clients.”

“I couldn’t be more thrilled for Matt, Andy, Jorge and Sean,” said Erica Schmidt, Global CEO at Matterkind. “They already have a track record of success leading Matterkind’s business in these regions, and I know they will continue to deliver excellence in their new roles.”

The Regional CEOs will serve as a single point of contact for Kinesso and Matterkind services and solutions. Clients will benefit from the end-to-end solution sets and additional innovations Kinesso and Matterkind develop as they work more cross-functionally and globally.

Kinesso’s new Regional CEOs’ bios can be found here.

About Kinesso

Kinesso is a connected intelligence company that builds applications and software solutions, working with agencies and partners to deliver consistent and relevant customer experiences for people across all channels. Kinesso’s technology solutions and services span audience, planning, and activation, delivering insights that drive growth for leading global brands. Kinesso is part of The Interpublic Group of Companies, Inc. (IPG). For more information, visit kinesso.com.