Leading logistics service provider accelerates growth by offering real-time pricing and booking capabilities to shippers utilizing Blue Yonder Dynamic Price Discovery

From labor shortages to fluctuating demand to rising costs, the transportation industry has experienced a wide range of challenges and disruptions over the last few years. For shippers, this can result in punitive freight rates for last-minute bookings, while carriers and logistics service providers face higher operating costs and inefficiencies due to excess capacity. That’s what drove Watco, a leading transportation service and logistics company, to collaborate with Blue Yonder to expand its services to shippers using the Blue Yonder Dynamic Price Discovery solution.

Founded in 1983, Watco provides rail, transloading, terminal and port, and logistics services for customers throughout North America and Australia. With Blue Yonder Dynamic Price Discovery, Watco has been offering real-time market rates to mutual customers using Blue Yonder’s transportation management solutions. This has enabled a real-time turnaround of spot quotes with guaranteed capacity to meet and exceed customer requirements.

One such shipper achieving high returns through the collaboration between Watco and Blue Yonder is Bayer CropScience LP. As part of its digital transformation efforts, the global agricultural company deployed Blue Yonder transportation management solutions, including Dynamic Price Discovery. After matching with Watco through the solution, over 80% of its loads that Bayer CropScience has booked with Watco in 2024 went through Blue Yonder Dynamic Price Discovery.

“At Watco, we’re always looking for ways to better serve our shipper customers, and Bayer CropScience is a perfect example of how we are helping them achieve their business objectives,” said Stephanie Mize, branch manager - Logistics, Watco. “Participating in Blue Yonder Dynamic Price Discovery allows us to help shippers, like Bayer CropScience, overcome disruptions and meet growing customer expectations while also enabling our business to increase operational efficiency.”

“By providing real-time visibility and data-driven insights, Dynamic Price Discovery enables shippers, carriers and logistics service providers to benefit from optimal pricing, guaranteed capacity and a streamlined booking process,” said Warren Rojas, corporate vice president, Global Logistics Service Providers, Blue Yonder. “We’re excited to offer this innovative solution to help organizations increase customer service levels and resilience in today’s volatile market.”

Additional Resources:

• Learn more about Blue Yonder Dynamic Price Discovery
• Learn more about Blue Yonder transportation management solutions

About Watco

Watco is a leading transportation service and logistics company. Meeting customer needs on a day-to-day basis has enabled Watco to continually grow throughout our more than 40-year history. Today, Watco provides customers with rail, transloading, and logistics services. For more information, visit www.watco.com.

About Bayer

Bayer is a global enterprise with core competencies in the life science fields of health care and nutrition. In line with its mission, "Health for all, Hunger for none," the company's products and services are designed to help people and the planet thrive by supporting efforts to master the major challenges presented by a growing and aging global population. Bayer is committed to driving sustainable development and generating a positive impact with its businesses. The Bayer brand stands for trust, reliability and quality throughout the world. In fiscal 2023, the Group employed around 100,000 people and had sales of 47.6 billion euros. R&D expenses before special items amounted to 5.8 billion euros. For more information, go to www.bayer.com.

About Blue Yonder

Blue Yonder is the world leader in digital supply chain transformation. Retailers, manufacturers and logistics service providers worldwide rely on Blue Yonder to optimize and accelerate their supply chain from planning through fulfillment, delivery, and returns. Blue Yonder’s AI-driven supply chain platform and multi-enterprise, multi-tier network enable more accurate forecasting and dynamic management of capacity, inventory and transport. Blue Yonder helps businesses navigate modern supply chain complexity and volatility with more resilient, sustainable supply chains to delight customers, scale profitably, and run flawlessly. blueyonder.com

“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks or service marks of the companies with which they are associated.

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