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THX Joins the Alliance for Open Media

By: Alliance for Open Media via Business Wire

January 02, 2025 at 09:00 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

THX to Dedicate its Rich Cinematic Audio-Video Expertise to Developing Immersive Audio Open Format

The Alliance for Open Media (AOMedia) today announced that THX, Ltd., a world-class high-fidelity audio and video tuning, certification, and technology company and producer of the iconic THX Deep Note Trailers, has joined the Alliance. As a member of AOMedia, THX will collaborate with the Alliance’s community of internet and media technology member companies to drive open standards for cutting-edge video, audio, and multimedia advancements worldwide.

THX audio and video technology experts will contribute to advancing the development and adoption of high-performance video codecs, including AV1, which enables high-quality video streaming without friction. THX will also aid AOMedia’s efforts in creating open audio codecs that deliver high-quality sound for modern multimedia applications.

“Since our inception, THX has remained dedicated to helping consumers enjoy content the way the creator intended it to be enjoyed. This has made us the leading experts in audio and video fidelity for all entertainment,” said Tuyen Pham, chief executive officer, THX Ltd. “Immersive media formats are a key component to experiencing true-to-life entertainment. We are pleased to join other leaders in the field to bring an open-source approach with AOMedia to make this mission a reality. This new format will help to bring to market many new innovative features fostering outstanding new user experiences.”

THX efforts will help AOMedia explore new use cases, technical advancements, and adoption strategies that promote a more open media ecosystem.

"We’re excited to welcome THX to AOMedia, reflecting our joint commitment to improve open media in new and cutting-edge ways,” said Matt Frost, chairperson of AOMedia. "We look forward to collaborating with THX in our shared goal of developing and encouraging the rapid adoption of open web media technologies while ensuring the quality of those new media experiences across various devices and platforms."

THX has joined several AOMedia working groups, including the group focused on IAMF (Immersive Audio Model and Formats), a new open-source immersive audio technology. THX brings to the working group more than four decades of cinematic experience developing high-fidelity certifications, technologies, and standards for the proliferation of excellent entertainment experiences everywhere.

THX supports AOMedia’s belief that an open-source approach will help expand the use of next-generation immersive multimedia formats by creators across all entertainment categories.

About THX Ltd.

Founded in 1983 by filmmaker George Lucas, THX Ltd. today continues to excel at empowering great entertainment experiences. The company provides innovative modern technologies and the assurance of superior audio and visual fidelity that truthfully delivers the artist’s vision. THX offerings go beyond studios and cinemas to consumer electronics, content, automotive systems, and live entertainment. Its THX^® Spatial Audio and patent-rich THX AAA™ audio technologies, and world-class THX^® Certification standards, help THX partners bring premium entertainment enjoyment to market in the cinema, home, and mobile lifestyle electronics. For more information, visit THX.com, find us on Facebook, Instagram and LinkedIn.

About the Alliance for Open Media

Launched in 2015, the Alliance for Open Media (AOMedia) was formed to define and develop technologies to address marketplace demand for open standards for media compression and delivery spanning video, audio, still images, and immersive technologies. Board-level members include Amazon, Apple, Cisco, Google, Intel, Meta, Microsoft, Mozilla, Netflix, NVIDIA, Samsung Electronics and Tencent. AOMedia’s open-source codec, AV1, is a significant milestone in the ability to deliver a next-generation video format that is interoperable, open, optimized for internet delivery and scalable to any modern device at any bandwidth. Visit www.aomedia.org.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250102546120/en/

"We’re excited to welcome THX to AOMedia, reflecting our joint commitment to improve open media in new and cutting-edge ways,” said Matt Frost, chairperson of AOMedia.

Contacts

For more information, contact:

Jessie Hennion

AOMedia Public Relations

jhennion@virtualinc.com

781.876.6280

Melissa Bednar

AOMedia Public Relations

mbednar@virtualinc.com

781.876.8962

Jody Privette Young

THX Ltd.

jody@thx.com

415.328.4700

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