Wiland, Inc. announces the launch of its flagship data product MarketSignals. It delivers cutting-edge consumer propensity modeling and tailored data solutions to help businesses identify and engage high-value prospects with precision and confidence.

Wiland, Inc., a leading marketing data and predictive audience solutions provider, announced the unveiling of MarketSignals™—its flagship data product. Introducing MarketSignals is a significant step in Wiland’s ongoing mission to empower marketers and data professionals with advanced tools for precision targeting and unparalleled consumer insights.

MarketSignals reflects a fresh, forward-looking approach to solving marketers’ biggest challenges, leveraging Wiland’s proprietary transaction data and expertise in predictive modeling to deliver actionable insights. With billions of dollars in consumer spending data and advanced propensity modeling, MarketSignals helps businesses identify and engage high-value prospects and customers across industries.

“As part of our growth strategy for 2025, we are thrilled to introduce MarketSignals, a powerful new product platform designed to deliver unparalleled predictive insights to specific vertical markets, such as DonorSignals for the Nonprofit market and FanSignals for the Professional Sports market,” said Mike Gingell, Chairman and CEO of Wiland, Inc. “MarketSignals embodies our commitment to helping clients succeed by providing the precision and intelligence they need to optimize their marketing efforts and achieve outstanding results in an increasingly competitive landscape.”

Launching MarketSignals is exciting for Wiland as it expands its footprint in the marketplace with strategic partnerships and industry-specific data solutions. MarketSignals will also be available on the Snowflake Marketplace, providing seamless integration for data professionals who rely on cloud-based platforms for advanced analytics.

Driving Innovation Across Industries

MarketSignals’ modular design enables tailored solutions for specific industries and use cases. The portfolio already includes:

• DonorSignals: Optimizing nonprofit fundraising efforts by improving donor targeting and engagement strategies.
• FanSignals: Providing data-driven insights for the sports entertainment industry, offering new targeting and messaging opportunities for fan engagement.

With these and future offerings, MarketSignals will empower businesses to unlock the full potential of their marketing campaigns, driving better ROI and meaningful connections with their audiences.

About Wiland

Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland’s data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. Wiland’s AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that benefit clients by enabling more profitable marketing at scale across all addressable channels. Beyond fueling the success of thousands of organizations, the company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection.

For more information about MarketSignals, visit https://www.wiland.com.

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