This modern take on a timeless treat marks Kraft Heinz’s first foray into plant-based desserts

For more than 125 years, JELL-O has made life’s moments sweeter through its delightfully delicious offerings. Today, the pudding category leader boldly steps into the plant-based space with new JELL-O Oat Milk Chocolate Pudding. Rolling out to retailers nationwide, this new treat delivers the signature creamy texture and rich chocolate taste JELL-O fans know and love – now in a lactose-free and vegan format. This monumental moment marks the first time Kraft Heinz has both entered the plant-based desserts category and launched an oat milk-based product.

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Milk is one of the most common food allergies among kids in the U.S., affecting nearly two million kids each year, and more than 30 percent of Americans suffer from lactose intolerance.^1,2 As families look for dessert offerings that fit evolving dietary needs, the multi-billion dollar plant-based desserts category is seeing double digit growth.³ Yet, while pudding is one of the most popular desserts in the U.S., and four in five parents have expressed an interest in dairy alternative versions, current market offerings are limited and consistently fall short on taste and texture.⁴ As the category leader and first mainstream brand to enter the space, JELL-O aims to close the gap for pudding lovers everywhere.

"JELL-O has always set the standard for creamy and great-tasting desserts that families across the country can enjoy,” said Lauren Gumbiner, Associate Director of Marketing Desserts at The Kraft Heinz Company. "As our fans’ diets and preferences change, we’re evolving our portfolio alongside them. Our chocolate pudding is a timeless classic, and now, thanks to our lactose-free and vegan oat milk version, we’re excited to give more families the opportunity to enjoy it.”

JELL-O selected oat milk, the fastest growing dairy alternative milk, for its first venture in the plant-based space.⁵ With its creamy consistency and mild flavor, the brand is able to recreate its signature taste and texture in a plant-based, lactose-free, gluten-free and vegan format. Further, the brand is starting with a chocolate flavor in homage to the first-ever pudding flavor JELL-O released back in the 1930s.

This launch marks not only a major milestone for JELL-O, but also for Kraft Heinz, representing the company’s first-ever plant-based dessert and oat milk-based offering. The innovation underscores the company’s commitment to meet evolving consumer needs across its portfolio, striving to bring plant-based foods to the masses without sacrificing the delicious experiences for which its brands are known.

JELL-O Oat Milk Chocolate Pudding is now available in convenient 4-packs at major retailers nationwide. For more information, follow @jello on Instagram and TikTok.

¹Mintel Reports: Milk and Non-Dairy Milk US, 2022 and 2023, Milk Allergy | Kids With Food Allergies, 8 Most Common Food Allergies in Kids - HealthPark Pediatrics

²National Digestive Diseases Information Clearinghouse

³Plant-Based Desserts Market Size, Share, Trends & Competitive Analysis, Future Data Stats, 2024

⁴Reasons Parents Are Incorporating Plant-Based Alternatives Into Children’s Diets, Linkage Research & Consulting, 2025

⁵Global Plant-Based Dairy Products Market Research Report Forecast: (2025-2030)

ABOUT THE KRAFT HEINZ COMPANY

We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let's Make Life Delicious . Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we're dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.

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