Today Domo (Nasdaq: DOMO) announced it has been named a leader in Nucleus Research’s 2025 Business Intelligence (BI) and Analytics Technology Value Matrix for the fifth consecutive year. Nucleus Research recognized Domo for its ability to combine advanced analytics, interactive dashboards, and near real-time visualizations that help to transform data into actionable insights. The firm also noted that Domo’s over 1,000 pre-built connectors help to unify data from ERPs, CRMs, and cloud systems. The company’s award-winning AI solution, Domo AI, is highlighted for delivering machine learning, natural language processing, predictive analytics, and generative AI capabilities in a unified service.

According to Nucleus Research, organizations are navigating a pivotal transition in 2025, as traditional BI remains essential but is now complemented by a surging demand for AI-enabled analytics that automate data preparation, dashboard creation, and narrative generation. The technical barriers that once limited advanced analytics are rapidly dissolving, empowering a broader spectrum of users to become analysts and enabling data professionals to operate as data scientists.

The Nucleus Technology Value Matrix is based on platform functionality and useability, the two characteristics that Nucleus has found to indicate a vendor’s ability to deliver both initial return on investment (ROI) and maximum value over time. The functionality and usability scores are calculated based on interviews Nucleus analysts conducted with end users as part of their ongoing research and end-user TechAdvisor inquiries.

Nucleus Research also touted Domo’s consumption-based pricing model for maximizing value, encouraging cross-team collaboration and delivering measurable ROI.

“We’re thrilled to be recognized by Nucleus Research as a ‘Leader’ in the Analytics Value Matrix for the fifth consecutive year. Our ranking illustrates Domo’s ability to link analytics to actionable outcomes such as deciphering data trends, identifying growth opportunities, and optimizing operations,” said Ben Schein, SVP of Product at Domo. “Domo customers recognize the potential of AI-powered analytics in driving operational efficiency, revenue expansion, and profitability, and we enable this by delivering relevant insights critical to adapting to dynamic market conditions and seizing competitive opportunities.”

“Nucleus has once again ranked Domo as a leader in the Analytics Value Matrix due to its ability to equip organizations with sophisticated end-to-end tools that help to create data products, with powerful AI capabilities that directly link analytics to core operations and profitability,” said Alexander Wurm, Principal Analyst at Nucleus Research, Inc. “Advancements in AI-driven analytics, and integration with emerging data technologies ensure that Domo remains well positioned in a crowded analytics market.”

For a complimentary copy of the 2025 Nucleus Research Value Matrix for Analytics Technology, visit here.

About Nucleus Research

Nucleus Research is the recognized global leader in investigative ROI technology research. Using a case-based approach, we provide research streams and advisory services that allow vendors and end users to quantify and maximize the return from their technology investments. We deliver the numbers that drive better business decisions. For more information, visit NucleusResearch.com or follow our latest updates on LinkedIn.

About Domo

Domo is an AI and Data Products platform that helps companies of all sizes leverage data and AI to drive value in today’s data-driven world. Built around our customers’ preferred data foundation, powered by our award-winning Domo.AI solution, and enriched with our partner ecosystem, the Domo platform enables users to prepare, visualize, automate, distribute, and build end-to-end data products that provide solutions across the entire data journey. From hydrating your data foundation, to building fully embedded applications that can be shared with your employees and customers, to deploying AI models across a variety of providers, Domo gives users the ability to build data products that generate measurable value for the business.

For more information, visit www.domo.com. You can also follow Domo on LinkedIn, X, and Facebook.

Domo is a registered trademark of Domo, Inc.

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"Our ranking illustrates Domo’s ability to link analytics to actionable outcomes such as deciphering data trends, identifying growth opportunities, and optimizing operations.” - Ben Schein, SVP of Product at Domo