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Bloomreach Achieves AWS Retail Competency Status

January 27, 2026 at 08:30 AM EST

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

Bloomreach, the agentic platform for personalization, today announced its AI-powered marketing automation and ecommerce search solutions have achieved Amazon Web Services (AWS) Retail Competency status. This designation recognizes Bloomreach's proven technical expertise and demonstrated success in helping retailers deliver exceptional customer experiences on AWS.

The AWS Retail Competency differentiates Bloomreach as an AWS Partner Network (APN) member with deep industry experience and technical proficiency in building solutions that address the complex challenges facing modern retailers. To receive the designation, AWS Partners must undergo rigorous technical validation and demonstrate proven customer success in the retail sector.

"Achieving AWS Retail Competency validates our commitment to delivering enterprise-grade, scalable commerce solutions that retailers can trust," said Rachel Fefer, VP, Global Strategic ISVs and AMER Partnerships, Bloomreach. "AWS allows us to provide the innovation our customers need to compete in today's AI-driven commerce landscape."

“Bloomreach is a fantastic option for retailers looking to personalize each customer's experience,” said Line Nielsen, CRM Specialist, Miinto A/S. “With Bloomreach, businesses better understand their customers, and retailers can create meaningful journeys and make more informed decisions based on strong data insights.”

AWS Competency Partners like Bloomreach offer specialized solutions and services that have been validated by AWS technical experts. The designation gives customers confidence they're working with partners who meet high standards for technical proficiency and customer success.

Learn more about how businesses can drive success with Bloomreach.

About Bloomreach

Bloomreach personalizes the customer experience for brands around the world. Loomi AI, its integrated intelligence platform, understands every customer in context — then tailors their experience in real-time. Connected to applications at every touchpoint, Loomi AI brings personalization to life across email, web, messaging, mobile apps, search, and more. From retail to financial services, hospitality to gaming, Bloomreach powers end-to-end experiences for 1,400+ global brands, including American Eagle, Sonepar, and Pandora.