Wagmo today announced an evolution of its brand and positioning, grounded in a belief that pet benefits should be treated with the same intentionality as human healthcare. As the role of pets in employees’ lives continues to grow, Wagmo is advancing a complete approach to pet and pet-parent wellbeing through its modern pet healthcare platform.

Wagmo’s approach reflects the principles employers use when designing human healthcare benefits. The platform supports preventive care through wellness plans, offers access to emergency coverage options, and provides guidance tools such as 24/7 pet telehealth at no additional cost. These solutions allow employers to offer pet benefits that align with how employees actually care for their pets across different stages of life.

At the center of this evolution is Wagmo’s purpose to unlock every pet parent’s potential to provide extraordinary care. By partnering with employers, Wagmo helps make pet healthcare benefits more affordable, accessible, and relevant, supporting employee wellbeing while strengthening recruitment and retention strategies.

“Pet parents do not think about care in terms of isolated products,” said Christie Horvath, CEO of Wagmo. “They think about keeping their pets healthy day to day, knowing where to turn for guidance, and feeling prepared when something goes wrong. Our approach reflects how modern healthcare benefits should work for pets.”

Pet healthcare challenges affect employee stress, productivity, and loyalty. According to Wagmo’s latest research, 76 percent of employees believe pet healthcare should be part of a standard benefits package. As employers look for benefits that reflect real life, pet healthcare benefits are becoming an increasingly important part of total rewards strategies.

To learn more about Wagmo’s new approach to pet healthcare benefits, visit wagmo.io/business/hr.

About Wagmo

Wagmo is a New York City-based pet healthcare benefit provider trusted by leading employers. With a goal to unlock every pet parent's potential to provide extraordinary care, Wagmo is committed to improving the lives of pets and their owners. Wagmo was founded in 2017 and is the only female-founded and operated pet healthcare company in the market. Visit us at Wagmo.io or follow us on LinkedIn to learn more.

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Wagmo is advancing a complete approach to pet and pet-parent wellbeing through its modern pet healthcare platform.