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Taking a look back at a legacy of innovation

By: Brandpoint

August 08, 2025 at 08:33 AM EDT

ⓘ This article is third-party content and does not represent the views of this site. We make no guarantees regarding its accuracy or completeness.

(BPT) - Do you love technology? Do you enjoy diving into the past of companies that broke technological barriers to create cutting-edge inventions that are now part of everyday life?

For anyone fascinated by the history of technology - which provides a window into the future - look no further than LG, a company with a strong foundation and steady eye on innovation.

Fun fact: Did you know the company started as "Goldstar" in 1958? Now LG Electronics is ranked the No. 1 appliance brand in the U.S. and designated as one of America's "most reliable lines of home appliances" by Consumer Reports.

Highlighting a legacy of innovation

History buffs and modern tech gurus may find it interesting that there's the invite-only LG Heritage Lounge in Changwon, South Korea, an immersive space where visitors can witness over 60 years of LG's technological progress in the home appliance industry. The exhibition showcases past milestones, while also offering revealing glimpses into the future of AI-powered home appliance solutions.

Organized into five distinct zones, each offers insights into different aspects of LG's technological journey. For example, in the Core-Tech Zone, some key LG innovations highlighted include:

Inverter Direct Drive: This revolutionary washer's Inverter Direct Drive motor directly connects the motor to the drum, eliminating the need for belts and clutches. LG's AI Direct Drive motor optimizes each wash cycle based on fabric type and weight, providing a smarter and more efficient laundry experience.
Inverter Linear: LG's Inverter Linear Compressor, which is used in refrigerators, utilizes a linear motion mechanism. This technology reduces friction and improves energy efficiency. With the help of AI, it also minimizes temperature fluctuations to ensure that food stays fresher longer while saving energy.
Dual Inverter: The Dual Inverter Compressor in LG air conditioners combines two rollers for enhanced energy efficiency, reduced noise, and better performance. Another noteworthy innovation is AI Air, LG's next-generation climate control technology that uses AI to manage temperature and airflow more precisely, offering a tailored indoor environment.

The lounge is a testament to LG's rich legacy and its unwavering commitment to innovation, showcasing how its AI-driven technologies will continue to lead the way in creating smarter, more efficient homes.

Past inventions drive ongoing innovation

Knowing insider facts is a fun way to showcase your tech knowledge, but true technology enthusiasts may want to see technologies of the past, present and future up close and personal. For an immersive experience, be sure to check out the Goldstar Refresh Center in Seoul, South Korea.

In collaboration with Starbucks, LG built the Goldstar Refresh Center in the old Kyungdong Theater location within the Kyungdong Market. The retro-themed space provides novelty to new generations and nostalgia for older generations, highlighting vintage elements alongside futuristic technologies.

While there you can explore numerous interactive exhibits, solve fun puzzles, control smart appliances and even escape from your worries. Get your clothing refreshed in the LG Styler and play retro video games on an LG Ultrawide Curved OLED Screen. This experiential space has something for everyone.

With novelty for new generations and nostalgia for older generations, the Goldstar Refresh Center showcases LG's "Life's Good" philosophy, and its longstanding commitment to technological excellence.

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